- Great Place to Work ranked Hilton first on its inaugural U.S. Best Workplaces in Hotels & Resorts list, based on feedback from Hilton team members.

- 95% say Hilton is a great place to work, 97% say they are made to feel welcome and 96% feel pride in the company’s accomplishments.

- Leadership development, coaching, rotational programs, education and language learning help team members build skills and meaningful careers.

- 63% of Hilton’s recently reported hotel and corporate leadership roles were filled internally, and Hilton has created more than 3.1 million learning and career-growth opportunities since 2022.

MCLEAN, Va. – Today, Hilton (NYSE: HLT) announced that it has been named the No. 1 Best Workplace in Great Place to Work’s first ranking of the Best Workplaces in Hotels & Resorts. Based on feedback from Hilton team members across the U.S., the recognition reflects a people-first culture designed to help team members build meaningful careers, and, in turn, deliver the reliable and friendly care and connection that define the Hilton guest experience.

As technology changes how work gets done and how people travel, Hilton remains focused on what technology cannot replace: the human connection that is at the heart of hospitality. By investing in the skills, relationships and experiences that help team members thrive, Hilton strengthens both its workplace culture and the genuine human connection guests experience across its hotels. According to Great Place to Work:

- 95% of Hilton team members say it is a great place to work.

- 97% say they are made to feel welcome.

- 96% say they feel a sense of pride in the company’s accomplishments.

“As technology continues to reshape how we work and travel, this recognition shows that Hilton’s greatest strength remains the people who create the human connections at the heart of hospitality,” said Laura Fuentes, chief human resources officer and head, Hilton Supply Management. “Our industry gives people the opportunity to grow their skills and build meaningful careers, while creating memorable experiences rooted in genuine human connection.”

Because of the expansive opportunities the hospitality industry provides, people from all backgrounds and strengths have the ability to build skills, advance their roles and pursue meaningful careers. According to the American Hotel & Lodging Association (AHLA), the hotel industry offers more than 200 distinct career pathways, and three out of four hotel employees moved into a management role within five years of starting their first hotel job.

“Hotels and hospitality are an incredibly human industry,” said Kim Peters, EVP, Global Brand Insights and Growth, Great Place To Work. “Our work has always spotlighted companies that deliver exceptional experiences for employees from the frontline to the back office. Our new list is an exciting opportunity to expand our mission and build on our deep expertise in the hospitality industry."

Hilton enables that opportunity through leadership development, mentoring, coaching and continued learning, from rotational programs that build hotel and corporate experience, to education benefits that help eligible team members earn new skills and credentials. As reported in 2025, 63% of Hilton’s recent hotel and corporate leadership roles were filled by internal candidates. Since 2022, Hilton has also created more than 3.1 million learning and career-growth opportunities for team members and community members worldwide. Programs include:

- Management Development Program: The Management Development Program is an early-career program for hotel-based roles that combines practical experience with focused development in leadership and hotel operations. By learning alongside peers and experienced leaders, participants build the skills, relationships and confidence needed to step into a first-time managerial role.

- BetterUp Coaching: Hilton’s coaching programs with BetterUp give people leaders personalized support to strengthen communication, strategic thinking, time management and team relationships, helping managers lead with greater confidence and intention, creating stronger connections with their teams.

- LAUNCH: LAUNCH is a 24-month early-career rotational program that gives participants hands-on experience across hotel operations and key business areas at Hilton’s global headquarters. The program helps emerging talent build practical skills, learn from leaders and peers across the business, and develop relationships that establish a strong foundation for a career at Hilton.

- Thrive Sabbatical and Thrive Reset: Thrive Sabbatical and Thrive Reset provide selected team members with paid time off and financial support to pursue a personal passion, give back or recharge. These experiences reinforce a culture of care by supporting team members and helping them return with renewed energy, perspective and connections to the people and causes that matter to them.

- Global Language Learning Program: Hilton’s Global Language Learning Program offers team members flexible, no-cost access to self-paced courses, live group classes and conversation practice in multiple languages. Building language skills helps team members grow their confidence, connect more meaningfully with colleagues and guests, and strengthen the cross-cultural relationships that are critical to hospitality.

Together, these programs support team members at different stages of their careers while strengthening the human skills, confidence and relationships that sustain Hilton’s people serving people culture while helping to create more meaningful guest experiences.

The No. 1 Hotels & Resorts ranking builds on more than a decade of workplace recognition for Hilton, including two No. 1 recognitions on the World’s Best Workplaces list. This year, Hilton has been recognized as the No. 1 Best Workplace in a record 21 countries, in addition to being named the No. 1 Best Company to Work For in Europe and the No. 1 Best Workplace in Latin America and Asia. Together, these recognitions demonstrate the global reach of a workplace culture where team members can learn, grow and build meaningful careers.

For more information on careers at Hilton, visit jobs.hilton.com.

FAQ: Team Members Rank Hilton the No. 1 Best Workplace in Hotels & Resorts

Great Place to Work ranked Hilton No. 1 on its inaugural U.S. Best Workplaces in Hotels & Resorts list based on feedback from Hilton team members. The recognition reflects Hilton’s people-first culture and its focus on helping team members grow, build meaningful careers and deliver the care and human connection that define the Hilton guest experience.

According to Great Place to Work, 95% of Hilton team members say Hilton is a great place to work, 97% say they are made to feel welcome and 96% say they feel pride in the company’s accomplishments.

Hilton believes its workplace culture and guest experience are closely connected. When team members feel supported, valued and empowered to grow, they are better equipped to provide the care, hospitality and genuine human connection that create exceptional stays for guests.

Hilton provides leadership development, mentoring, coaching, rotational programs, education benefits and language learning. Programs highlighted in the release include the Management Development Program, BetterUp Coaching, LAUNCH, Thrive Sabbatical and Thrive Reset, and the Global Language Learning Program.

As reported in 2025, 63% of Hilton’s recent hotel and corporate leadership roles were filled by internal candidates. Since 2022, Hilton has also created more than 3.1 million learning and career-growth opportunities for team members and community members worldwide.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 28 world-class brands comprising more than 9,400 properties and nearly 1.4 million rooms, in 144 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 4 billion guests in its more than 100-year history. Named as the No. 1 World’s Best Workplace by Great Place to Work and Fortune, Hilton aims to create the best culture for its 500,000 team members around the world. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 260 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, X, LinkedIn, Instagram and YouTube.

- Pay with Points is a new Hilton Honors benefit that allows members to use Hilton Honors Points toward eligible hotel charges during Digital Check Out in the Hilton Honors App.

- Pay with Points is available to Hilton Honors members with Silver, Gold, Diamond or Diamond Reserve status at participating hotels in the U.S.

- Hilton is the first major hotel brand to offer Pay with Points through a fully digital check out experience with no front desk visit required.

McLEAN, Va. – Hilton today launched Pay with Points, becoming the first major hotel brand to give members the opportunity to use loyalty Points toward their bill through a fully digital check out experience. The new Hilton Honors benefit enables members with Silver, Gold, Diamond or Diamond Reserve status to apply Points toward eligible hotel charges during Digital Check Out in the Hilton Honors App.

Pay with Points was created in direct response to Hilton Honors member feedback. According to recent Hilton research, 70% of Hilton Honors members surveyed are interested in using Points toward on-property purchases, and approximately half said the capability could make them more likely to stay or book with Hilton. Pay with Points brings flexibility into the digital stay experience, giving Hilton Honors members the ability to put their Points to work even before they leave the hotel.

Unlike comparable offerings that require front desk assistance, Pay with Points is completed by the guest, digitally, within the Hilton Honors App while at the hotel or on-the-go. During Digital Check Out, elite status members can now, for the first time, review their folio, choose from available Point redemption options and apply Points toward eligible charges.

“Loyalty is personal, and every Point a member earns represents a choice they made to stay with us,” said Brad Anderson, vice president, Hilton Honors Program. “Our Hilton Honors members have told us they want more flexibility when it comes to using those Points. They can already redeem them for free night stays or money-can’t-buy experiences around the world. Pay with Points introduces another digitally-enabled tool to our members, reducing the friction of travel and providing them with the choice and control that they value.”

Enabled by Hilton’s customized technology platform, Pay with Points is the latest example of how the company is bringing differentiated digital experiences to members faster and at scale, giving them greater flexibility and control throughout their journey. Pay with Points builds on Hilton’s continued investment in digital tools that put members in control of their stay, including Digital Check In, Digital Key and Choose Your Room. With Points redemption now part of Digital Check Out in the Hilton Honors App, Hilton is making it easier for members to manage their stay experience from check in to check out.

Pay with Points is available now at 150 participating hotels in the U.S., reflecting Hilton’s test-and-learn approach to evolving its digital experience. The benefit is expected to expand to more than 800 hotels by the end of 2026, followed by a full rollout to more than 6,000 participating properties in the U.S. and Canada in early 2027. Availability and eligible redemption options may vary by property.

Media Contact

FAQ: Hilton Becomes First Major Hotel Brand to Offer Digital Solution to Pay with Points

Pay with Points is a new Hilton Honors benefit that lets members use Hilton Honors Points toward eligible hotel charges during Digital Check Out in the Hilton Honors App.

Pay with Points is available to Hilton Honors members with Silver, Gold, Diamond and Diamond Reserve status at participating hotels.

During Digital Check Out in the Hilton Honors App, eligible members can review their folio, choose from available redemption options and apply Points toward the invoice. The experience is completed digitally with no front desk assistance required.

Pay with Points is available now at 150 participating hotels in the U.S. The benefit is expected to expand to more than 800 hotels by the end of 2026, followed by a full rollout to more than 6,000 participating properties in the U.S. and Canada in early 2027. Availability and eligible redemption options may vary by property.

Hilton is the first major hotel brand to offer Pay with Points through a fully digital check out experience. Comparable offerings require front desk assistance, while Pay with Points is completed digitally in the Hilton Honors App.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 28 world-class brands comprising more than 9,400 properties and nearly 1.4 million rooms, in 144 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 4 billion guests in its more than 100-year history. Named as the No. 1 World’s Best Workplace by Great Place to Work and Fortune, Hilton aims to create the best culture for its 500,000 team members around the world. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 260 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, X, LinkedIn, Instagram and YouTube.

- New Hilton for Business program update introduces the ability to book for someone else within their organization

- The customer-informed enhancements give businesses more flexibility when managing employee travel

- The program updates mark another step forward in Hilton’s efforts to deliver smarter, more intuitive digital solutions that simplify travel planning while creating a more connected experience for businesses and their travelers

MCLEAN, Va. – Today, Hilton announced a series of new travel coordinator tools and program enhancements to Hilton for Business, its free global travel program designed for small and medium-sized companies (SMBs). Built around direct feedback from current members, the new capabilities give SMBs more flexibility, control and visibility as they manage travel for their teams.

Since the launch of Hilton for Business, Hilton has continuously gathered input from its over 400,000 members through internal customer studies, traveler research and competitive program analysis. The feedback secured pointed to a clear set of needs: customers who arrange travel for their teams want tools built for that role, businesses want more flexibility over who can book and for whom, and leaders want clearer visibility into employee travel. The new travel coordinator tools and program enhancements were developed in response to each of these opportunities.

"At Hilton, we listen loudly to our customers and Hilton for Business members have been clear about what would make the program work even harder for them,” said Frank Passanante, senior vice president, global head of sales and HRCC, Hilton. “These news tools are a direct result of that feedback, especially the ability to book on behalf of someone else, which was the most requested capability. Our teams are acting quickly to deliver a full set of enhancements that provide a better digital experience and make managing business travel simpler for those who do it every day.”

What’s New

Now available through Hilton for Business, program owners and administrators can book, modify and manage hotel reservations on behalf of travelers within their organization, helping businesses streamline travel planning while providing greater flexibility and oversight. This new digital capability brings together core elements of trip planning into one single, end-to-end experience that provides greater flexibility and oversight of employee travel within an organization. The new capabilities enable owners and administrators to:

- Book on behalf of travelers: Reserve stays for employees across their organization without needing separate logins or workarounds.

- View shared reservations: See upcoming reservations for their team in one place.

- Manage changes and cancellations: Modify or cancel reservations as plans shift, without having to rely on the traveler to make updates.

- See who’s on property: Gain visibility into employees’ current in-house stays, supporting duty of care while travelers are on the road.

Extending beyond the point of booking, business owners and administrators are now able to support travelers throughout the lifecycle of a trip, reducing the time spent managing travel while giving companies greater oversight of employee trips.

In the Months Ahead

As Hilton continues to invest in a series of digital solutions that simplify travel planning and create a more connected experience for businesses and their travelers, future enhancements will introduce:

- Booking for travelers outside the program: Authorized users will be able to manage reservations for members and non-members of an organization’s Hilton for Business account.

- Additional travel coordinator and travel administrator functionality: New roles and capabilities that let businesses designate who manages travel without requiring owner-level access.

- An enhanced program dashboard: More visibility into employee Points earning and distributions and spend and booking activity, helping company owners and administrators manage budgets and make travel management easier.

Streamlining Business Travel Planning

Hilton for Business offers SMBs a comprehensive set of tools to enhance the business travel booking and management experience with no minimum spend required. Through the global travel program, members around the world receive Hilton Honors benefits, portfolio-wide discounts, travel rewards, rapid onboarding, program management and more.

The addition of this new offering marks another step forward in Hilton’s efforts to make travel management easier for businesses of all sizes.

FAQ: Hilton for Business Introduces New Travel Coordinator Tools and Program Enhancements Shaped by Member Feedback

Hilton for Business is a digital-forward travel program designed especially for SMBs to simplify travel management while enhancing rewards and discounts for their loyalty.

No. Points earned can be redeemed for business or leisure travel, with other options including Hilton Honors’ partnerships with Amazon, Lyft and Enterprise Rent-A-Car which can be especially beneficial for SMBs.

Travelers continue to earn Hilton Honors Points as they normally would on eligible stays, while the Hilton for Business account can also earn Bonus Points when travelers complete stays on qualifying H4B rates. Company-earned Bonus Points can then be redeemed for either business or personal travel.

Now available through Hilton for Business, program owners and administrators can book, modify and manage hotel reservations on behalf of travelers within their organization, helping businesses streamline travel planning while providing greater flexibility and oversight. The new capabilities enable owners and administrators to book on behalf of travelers, view shared reservations, manage changes and cancellations and see who’s on property.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 28 world-class brands comprising more than 9,400 properties and nearly 1.4 million rooms, in 144 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 4 billion guests in its more than 100-year history. Named as the No. 1 World’s Best Workplace by Great Place to Work and Fortune, Hilton aims to create the best culture for its 500,000 team members around the world. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 260 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, X, LinkedIn, Instagram and YouTube.

- Hilton Hotels & Resorts operates 60 airport hotels globally representing nearly 21,000 rooms and almost one in 10 of the brand’s properties worldwide.

- The brand is expanding and investing in its airport hotel portfolio, including recent openings such as Hilton Istanbul Airport and Hilton Guangzhou Baiyun Airport and a $50 million renovation of Hilton Los Angeles Airport.

- Hilton Hotels & Resorts continues to pursue development in high-demand markets where travelers increasingly seek more seamless, comfortable and experience-driven airport stays.

Since opening the San Francisco Airport Hilton in 1959, Hilton Hotels & Resorts has continued to reimagine airport hotels, creating stays that make travel feel thoughtfully hosted and connected. Today, the brand operates 60 airport hotels globally, representing nearly 21,000 rooms and almost one in 10 of its properties worldwide. The portfolio spans major aviation hubs across the Americas, Europe and Asia Pacific, providing travelers with convenient access to the airport and destinations at the center of their journey.

Hilton's 2027 Trends Report found that travelers are seeking balance and increasingly pairing intention with flexibility. Airport hotels are uniquely positioned to support these evolving needs, offering peace of mind before the next flight while creating opportunities to discover, unwind and connect with the destination. In fact, 67% of travelers say they like to plan trips that allow them to experience a lot in a short amount of time, while 63% prefer to stay somewhere central with plenty to do nearby.

"Hilton’s flagship brand has always been defined by innovative firsts, and the airport hotel remains a cornerstone for us," said Leonard Gooz, global brand leader, Hilton Hotels & Resorts. "Today’s travelers expect our airport properties to deliver the same world-class hospitality and destination-driven dining for which Hilton Hotels & Resorts is known, and we continue to bring that vision to life through significant renovations at major aviation hubs and new openings in key global markets.”

A New Altitude for Airport Hospitality

What defines the brand’s approach to airport hospitality today is its commitment to creating hotels valued for more than convenience, with elevated amenities ranging from rooftop pools and world-class fitness centers to authentic local dining and restorative spas. In Geneva, Hilton Geneva Hotel & Conference Centre exemplifies this evolution. Located steps from Geneva International Airport and just ten minutes from the city center, the hotel is Hilton’s largest property in Switzerland, offering 486 guest rooms and suites alongside 22 meeting spaces spanning over 59,000 square feet. Guests can enjoy locally inspired cuisine at OXBO Geneva and unwind in a 16,000-square-foot wellness and fitness center featuring Geneva’s largest hotel indoor swimming pool.

Similarly, Hilton Amsterdam Airport Schiphol demonstrates how airport hotels can serve as destinations in their own right. Directly connected to Amsterdam Airport Schiphol, the hotel is recognized for its striking cubic architecture and expansive glazed atrium that fills the property with natural light. Beyond its convenient location, the hotel offers 27 flexible meeting spaces and serves as a vibrant gathering place for conference attendees, business travelers and leisure guests alike. At Bowery Restaurant, Dutch heritage influences meet live-fire cooking and globally inspired dishes crafted with locally sourced ingredients, creating an experience that reflects the energy and culture of one of Europe’s busiest aviation hubs.

New Openings for New Encounters

The brand's most recent airport hotels show how new properties are incorporating thoughtfully designed environments, dining rooted in local character and energizing spaces that encourage connections in surprising places. Examples include:

Hilton Istanbul Airport

Hilton’s first hotel within Istanbul Airport, Europe’s busiest aviation hub, is Hilton Istanbul Airport, which debuted in August 2026. Located just steps from the terminal, the hotel offers 485 rooms and suites, eight versatile meeting rooms, delicious dining options across OXBO Restaurant, OXBO Café and OXBO Bar, a spa, including a Turkish Bath, indoor pool and executive lounge. With Istanbul’s cultural landmarks and global connections within easy reach, Hilton Istanbul Airport offers travelers a well-appointed base in one of the world’s most dynamic destinations.

Hilton Guangzhou Baiyun Airport

Hilton Guangzhou Baiyun Airport, an aviation-inspired hotel directly connected to Terminal 3 of Guangzhou Baiyun International Airport, serves as a gateway to the Greater Bay Area and welcomes guests to a world-class aviation hub. Guangzhou has historically been a key southern entry point to China and a meeting place for trade, cultures and people. Shaped by the city’s heritage of exchange and diverse connections, the hotel offers a natural setting for bringing people together. Opened in May 2026, the 237-room hotel features design-forward spaces that are infused with Lingnan cultural elements to reflect the movement of flight. With an outdoor swimming pool, a 24-hour fitness center, a spa, an executive lounge, a restaurant featuring international and Cantonese selections and nearly 16,000 square feet of flexible meeting spaces, the hotel plays a perfect host for international transit, business and leisure travelers.

Hilton BNA Nashville Airport Terminal

In the Music Lounge at Hilton BNA Nashville Airport Terminal, travelers can stay in style, immersing themselves in an unforgettable evening of live music in a distinctive setting. The hotel is directly connected to Nashville International Airport, designed from the ground up to make travel to Music City stress-free. Opened in 2024, elevated dining concepts and vibrant public spaces give the hotel a distinctly local identity, linking travelers to the city the moment they land. At the property’s BNA Sky Pavilion, guests can sip on handcrafted cocktails while taking in the mesmerizing sights of the bustling airport runways or unwind against the backdrop of the iconic Nashville skyline.

Hilton Shanghai Hongqiao International Airport

At Hilton Shanghai Hongqiao International Airport, directly connected to Hongqiao International Airport Terminal 1, guests experience Hilton’s iconic hosting from the moment they arrive in Shanghai, one of China’s most dynamic commercial gateway cities. The hotel offers 300 contemporary guest rooms and suites with floor-to-ceiling windows, many showcasing sweeping runway views and front-row seats to aircraft takeoffs and landings. With its signature Executive Lounge with full glass walls providing abundant natural light and unique perspectives of the hotel architecture and water fountains in the atrium garden, a rooftop heated infinity pool and a welcoming Lobby Lounge for cocktails and afternoon tea, the hotel brings Hilton’s signature hosting to life from the moment guests arrive.

Renovated Gateways for Today’s Traveler

Hilton Hotels & Resorts continues to invest in hosting guests in sought-after destinations, with renovations underway at more than 25 properties around the world to meet the needs of today's modern travelers.

Hilton Los Angeles Airport

In Spring 2026, Hilton Los Angeles Airport, one of the largest hotels on the West Coast completed a $50 million guest room renovation. The project was finished just ahead of global sporting and entertainment events, positioning the property to host an anticipated surge of travelers. The redesign introduces a minimalist aesthetic to the hotel, alongside premium mattresses, updated bathrooms and upgraded in-room technology. The hotel offers an outdoor pool and gardens, 55,000 square feet of versatile meeting space and multiple dining options, all within four miles of key stadiums, placing guests at the center of it all.

Hilton London Heathrow Airport

Hilton London Heathrow Airport (T4) pairs contemporary guest rooms and exceptional public spaces with enhanced dining, all centered on its role as a gateway to one of the world's most important international travel hubs. The hotel offers guests an unexpected oasis of greenery, with homegrown produce featured in dishes served at OXBO Kitchen and OXBO Café. The hotel is also home to 180,000 bees, whose honey is harvested and used across the property's food and beverage offerings. As part of Hilton’s growing presence near Heathrow, Hilton London Heathrow Airport (T5) offers a unique resort-style experience across 13 acres of beautiful green surroundings, with excellent connectivity to Heathrow and direct rail access to Central London. The 350-room property includes multiple food and beverage outlets, wellbeing facilities and more than 23,000 square feet of meeting and event space across rooms, supported by an experienced events team able to cater for all event types and requirements.

Hilton Rome Airport

As the only hotel directly connected to Rome Fiumicino “Leonardo Da Vinci” International Airport, Hilton Rome Airport welcomes guests with the effortless authenticity that defines the brand. The property recently celebrated its 25th anniversary with a renovation of its 519 guest rooms, offering a refined blend of soft tones, natural textures, and modern elegance designed to inspire and steeped in meaning of the property’s location “where the sky meets the sea.” The heart of Rome is a 30-minute drive away, so travelers can make the most of an extended layover and over 15,000 square feet of meeting space make it easy for meeting planners to manage logistics.

Hilton Munich Airport

Situated between Terminals 1 and 2 at Munich Airport, Hilton Munich Airport enjoys a truly unique location that simplifies the travel experience.

- Casa Verbena Madrid, Outset Collection by Hilton opens as the brand’s first hotel in Europe, introducing an intimate 45-room stay inspired by Madrid’s culture, traditions and everyday life.

- The hotel pairs Madrid-born designer Lorenzo Castillo’s interiors with views across the city’s rooftops, and a Madrileño breakfast serving locally roasted coffee.

- Set on Calle de Preciados in the heart of the capital, Casa Verbena connects guests with Madrid beyond its best-known sights, including through “Our Madrid,” a seasonal illustrated insider’s guide to local cafés, shops, bars and neighbourhood addresses.

MADRID, Spain – Hilton today announces the opening of Casa Verbena Madrid, Outset Collection by Hilton, an intimate 45-room hotel on Calle de Preciados in the heart of the capital. With interiors by Madrid-born designer Lorenzo Castillo, views across the city’s rooftops and a traditional Madrileño breakfast each morning, guests are invited to experience a stay inspired by the rhythm of the city’s streets and the hearts of the people who live there.

Casa Verbena Madrid takes its name from the traditional Spanish verbena: a lively neighbourhood celebration that brings people together through food, music and shared traditions. The hotel also draws on costumbrismo, the Spanish artistic tradition of depicting local customs, characters and daily rituals, looking beyond the capital’s landmarks to the cafés, streets and squares that shape life for Madrileños.

David Kelly, senior vice president, Continental Europe, Hilton, said, “Madrid is a special destination for Hilton, and in recent years we’ve broadened our presence in the city with distinctive brands and properties designed to meet different traveller needs. Casa Verbena Madrid builds on that story as the European debut of Outset Collection by Hilton. Full of character and with a strong sense of place, the hotel reflects the creativity and energy of Madrid. We’re delighted to welcome the hotel to our growing portfolio of collection properties across Europe.”

Inside Casa Verbena Madrid

The hotel’s interiors reflect a distinctly local perspective on the city. Costumbrismo-inspired artwork, warm materials, fluted glass, brass finishes and layered textures reference Madrid’s architectural and cultural heritage in a contemporary way.

Bottom: Terrace (L) & Terrace Seating (R)

Many guest rooms look onto Preciados street and its typical Madrid façades, while Preciados Rooms open onto terraces with views across the city’s rooftops and towards the Royal Palace.

Each morning, guests can begin the day in the plush emerald dining room with a Madrileño breakfast featuring churros inspired by the capital’s historic churrería culture, pan con tomate with Iberian ham, Spanish tortilla, locally roasted coffee and freshly squeezed juice.

A Local Guide to the Capital

Helping guests discover the city’s local soul, Casa Verbena has worked with a local artist to create a seasonal illustrated insider’s guide to the capital. Available for guests, “Our Madrid” shares recommendations for cafés, shops, bars and neighbourhood addresses loved by locals.

Álvaro Mazaheri, managing director, Arte Hoteles, said, “Casa Verbena Madrid offers a fresh perspective on the capital, whether guests are discovering it for the first time or returning to experience it differently. From a breakfast inspired by local favourites to recommendations we would share with friends, we want each stay to reveal more of the Madrid that lies beyond its best-known sights.”

“Casa Verbena Madrid represents the essence of Outset Collection, offering guests a stay that feels deeply connected to the destination,” said Elizabeth Scruggs, brand leader, Outset Collection by Hilton. “As our first hotel in Europe, it sets the tone for how we envision the collection growing around the world: through independent hotels with compelling stories, strong local identities and a genuine sense of discovery. With more than 100 hotels under development globally, we are building a collection of individual hotels that invite travellers to experience a destination through a more personal lens, all with the benefits of Hilton.”

As part of Outset Collection, guests at Casa Verbena Madrid can also access Hilton Honors, Hilton’s award-winning guest loyalty programme. Members will be able to book, earn and redeem Hilton Honors Points for stays through Hilton’s direct channels and enjoy the Hilton Honors benefits they know and love.

For more information or to book a reservation, visit hilton.com. Read more about Outset Collection by Hilton here stories.hilton.com.

FAQ: Casa Verbena Madrid, Outset Collection by Hilton Invites Guests to Immerse Themselves in Madrileño Life

Casa Verbena Madrid, Outset Collection by Hilton is an intimate 45-room hotel on Calle de Preciados in central Madrid. It is the first Outset Collection by Hilton hotel in Europe.

The hotel is located on Calle de Preciados in the heart of Madrid, placing guests in the centre of the Spanish capital.

Casa Verbena takes its name from the traditional Spanish verbena, a neighbourhood celebration centred around food, music and shared traditions. The hotel also draws on costumbrismo, the Spanish artistic tradition of depicting local customs and daily rituals, with a stay designed to reflect Madrid beyond its best-known landmarks.

The interiors are designed by Madrid-born designer Lorenzo Castillo and feature costumbrismo-inspired artwork, warm materials, fluted glass, brass finishes and layered textures referencing Madrid’s architectural and cultural heritage. Many guest rooms look onto Preciados street and its typical Madrid façades, while Preciados Rooms feature terraces with views across the city’s rooftops and towards the Royal Palace.

Guests can start the day with a Madrileño breakfast featuring churros, pan con tomate with Iberian ham, Spanish tortilla, locally roasted coffee and freshly squeezed juice. The hotel also offers “Our Madrid,” a seasonal illustrated insider’s guide recommending cafés, shops, bars and neighbourhood addresses loved by locals.

Yes. Hilton Honors members staying at Casa Verbena Madrid can book through Hilton’s direct channels, earn and redeem Hilton Honors Points and access Hilton Honors member benefits.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 28 world-class brands comprising more than 9,400 properties and nearly 1.4 million rooms, in 144 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 4 billion guests in its more than 100-year history. Named as the No. 1 World’s Best Workplace by Great Place to Work and Fortune, Hilton aims to create the best culture for its 500,000 team members around the world. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 260 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, X, LinkedIn, Instagram and YouTube.

Automotive and Transportation

SupplyOne helped a nationwide automotive parts distributor modernize its pack-out process with automated packaging equipment, custom corrugated solutions, and an integrated consumables program—dramatically increasing throughput while reducing shipping costs.

OVERVIEW & CHALLENGE

A nationwide distributor of new OEM automotive parts operates strategically located distribution centers and more than 250 retail locations across the country. As order volume grew, the customer needed to move

beyond manually assembled RSC boxes and create a faster, more automated packaging process capable of supporting both retail distribution and online fulfillment.

THE SOLUTION

SupplyOne partnered with the customer to implement an automated packaging program designed around speed, consistency, branding, and freight efficiency.

- Automated Pack-Out: Implemented rightsized carton equipment that automatically forms right-sized trays at each packing station, reducing manual box setup.

- Custom Corrugated & Branding: Developed large and small corrugated trays with custom printed lids, including unique branded graphics for online orders.

- Integrated Consumables Program: Supported the operation with corrugated, labels, and hot-melt adhesive through a managed VMI/RSA program.

THE RESULT

SupplyOne reduced average pack size by 20%+, lowering dimensional-weight shipping costs.

Food Distribution

A rapidly growing prepared meal company partnered with SupplyOne to develop reliable, sustainable packaging solutions while supporting its expanding production and fulfillment needs.

OVERVIEW & CHALLENGE

A prepared meal company specializing in fresh, never-frozen meals needed packaging that reflected the same commitment to quality found in its products. Serving consumers across a variety of dietary preferences, the company places a strong emphasis on ingredient quality, convenience, and sustainability. As the business continued to grow, it needed a packaging partner capable of supporting both its day-to-day supply requirements and new product initiatives without disrupting operations.

THE SOLUTION

SupplyOne developed a comprehensive packaging program designed to support the customer’s rapid growth, sustainability objectives, and evolving production needs.

- Comprehensive Packaging Support: SupplyOne developed a broad packaging program that included boxes, labels, tamper-evident containers, portion cups, trays, lidding film, void-fill paper, gel packs, cold-chain solutions, and other essential packaging materials.

- Sustainable Tray Conversion: Working closely with the customer, SupplyOne helped transition its meal packaging from traditional polypropylene trays to biodegradable/compostable MAP trays, better aligning the package with the company’s sustainability goals and premium brand positioning.

- Automation & Production Solutions: As production requirements expanded, SupplyOne also supported the operation with MAP tray sealers, chicken dicers, label applicators, fillers, and additional equipment designed to support efficient meal production and packaging.

THE RESULT

SupplyOne helped the customer transition to more sustainable packaging while providing the reliable supply and production support needed to scale its growing meal business.

Building Products

A leading metal processor serving the building products industry needed a supply partner that understood its products and operating model. SupplyOne developed a dependable inventory and supply program designed to reduce in-house assembly, improve product availability, and prevent costly disruptions.

OVERVIEW & CHALLENGE

The customer was experiencing inconsistent inventory levels, frequently running out of critical items while carrying excess stock of others. They needed a trusted partner that could maintain the right products, reduce on-site inventory, and support their day-to-day operational needs.

THE SOLUTION

SupplyOne implemented a tailored inventory and supply program focused on product availability, space optimization, and supplier consolidation.

- Strategic Inventory Management: SupplyOne helped maintain appropriate inventory levels for critical products, reducing stockouts while limiting unnecessary excess inventory at the customer’s facility.

- Reliable Product Availability: SupplyOne stocked key materials, including lumber, skids, and other essential products, helping ensure the customer had the supplies needed to keep operations moving.

- Vendor Consolidation & Operational Support: By expanding the range of products supplied and serving as a dependable single-source partner, SupplyOne helped simplify purchasing, free valuable warehouse space, and reduce the customer’s need for in-house assembly.

THE RESULT

SupplyOne improved inventory reliability while reducing internal labor, excess stock, and supply-chain risk.

Nursery & Agriculture

SupplyOne helped a growing bird seed producer overcome packaging and lead-time challenges by developing a corrugated solution that met both the customer’s operational requirements and a major national retailer’s specifications — ultimately expanding the partnership across multiple locations.

OVERVIEW & CHALLENGE

A growing bird seed producer needed a corrugated packaging solution that could meet both its own operational requirements and the specifications of a major national retailer. SupplyOne worked with the customer to address lead-time challenges, ensure compatibility with existing equipment, and support continued growth across multiple locations. The successful solution ultimately helped strengthen the partnership and expand SupplyOne’s support across the customer’s broader operation.

THE SOLUTION

SupplyOne worked closely with the customer to engineer a packaging program that addressed immediate production requirements while supporting continued growth:

- SupplyOne developed boxes that met the customer’s requirements, major retailer specifications, and existing equipment needs.

- The successful solution helped secure an RFP covering multiple locations, expanding the relationship and improving packaging consistency.

- SupplyOne implemented a more responsive inventory program to improve availability, increase lead-time flexibility, and strengthen supply reliability.

THE RESULT

SupplyOne improved packaging efficiency, reduced inventory pressure, and supported more consistent operations across multiple locations.

Industrial Manufacturing

SupplyOne partnered with a global performance materials manufacturer to strengthen supply continuity, improve packaging performance, and reduce material costs across multiple packaging categories.

OVERVIEW & CHALLENGE

A global manufacturer of high-performance materials was experiencing long lead times, supply inconsistencies, and packaging performance issues across thermoformed trays, stretch film, and corrugated. SupplyOne developed a more reliable packaging program focused on domestic sourcing, inventory support, material optimization, and improved performance within the customer’s production environment.

THE SOLUTION

SupplyOne developed a multi-category packaging strategy to improve supply reliability, reduce material usage, and support continuous production.

- Domestic Sourcing & Inventory Management: SupplyOne established a stocking agreement and transitioned key materials from an international supplier to a reliable domestic source, improving availability and supply continuity while reducing lead times from approximately 6 weeks to 2 weeks.

- Engineered Tray & Automation Improvements: SupplyOne developed a thermoformed tray with de-nesting features to improve performance in the customer’s robotic automation system, reducing downtime.

- Material & Packaging Optimization: SupplyOne downgauged stretch film from 100 to 63 gauge following load-containment testing, reducing material usage while maintaining performance. Corrugated designs

were also improved for the customer’s automated case-handling environment.

THE RESULT

SupplyOne improved supply reliability, shortened lead times, and reduced materials usage through domestic sourcing and packaging optimization.