ASEAN Records is proud to officially recognise CWP Food Manufacturing Sdn Bhd (SNACKISS) for achieving:

First Halal-Certified Sweet Potato Snack Fusing Two DifferentlyColoured Real Sweet Potato Varieties into One Single Chip (real purple and orange sweet potato; naturally two-toned with no artificial colouring; MS 1500 Halal-certified since 2021)

The recognition celebrates SNACKISS Double Triple Sweet Potato, which combines real purple and orange sweet potato in a single chip, creating its distinctive two-toned appearance naturally without artificial colouring.

Halal-certified under MS 1500 since 2021, the product reflects CWP Food Manufacturing’s approach of bringing together traditional Malaysian snack-making, product development and changing consumer preferences.

Two Colours, One Chip

The recognised snack combines two differently coloured sweet potato varieties in a single piece, with each contributing a different taste and texture to the overall experience.

The purple sweet potato provides a sweeter profile, while the orange sweet potato contributes a more savoury character, creating two complementary flavours within one chip.

The idea was inspired by Yanice Cheong Ming Yan’s childhood memories of enjoying sweet potato tong sui, which eventually led to the concept of combining the two varieties in a new snack format.

For CWP, the product demonstrates how familiar ingredients can be presented differently while retaining their connection to Malaysian food traditions.

Tradition Meets Product Innovation

CWP Food Manufacturing’s roots in snack-making date back to 2008, when the business began from a passion for food and traditional snack-making before developing into a wider Malaysian snack manufacturing operation.

Today, the company continues to develop traditional and plant-based snack concepts while adapting its products for different consumer preferences and overseas markets.

For Yanice, innovation does not mean leaving traditional products behind. Instead, it means finding a balance between familiar flavours, evolving consumer expectations and new product ideas.

The company also sees international expansion as an important part of its growth, with the wider aim of bringing more Malaysian-developed snacks to consumers beyond the local market.

A Milestone Moment of Recognition

The ASEAN Records recognition was officially presented on 24 September 2026 at the Malaysia International Trade and Exhibition Centre (MITEC), Kuala Lumpur, during MIHAS 2026, The 22nd Malaysia International Halal Showcase.

The recognition was received by Yanice Cheong Ming Yan, General Manager of CWP Food Manufacturing Sdn Bhd.

The presentation marked an important milestone for the company and its SNACKISS brand, recognising a product that combines real purple and orange sweet potato, natural two-toned presentation and halal compliance within a single snack.

Voices of Leadership

Reflecting on the recognition, Yanice Cheong Ming Yan, General Manager of CWP Food Manufacturing Sdn Bhd, shared:

“This recognition means a great deal to our team. We have a young team that has invested a lot of time and effort into developing our products, so being officially recognised is a meaningful acknowledgement of what we have built together.

“As we expand into different countries, we have learned that consumer tastes are not the same everywhere. We continue to research, adapt and improve our products for different markets, while keeping the identity of Malaysian snacks at the heart of what we do.

“For us, innovation is about finding the right balance between tradition, taste and changing consumer preferences. We want to take familiar Malaysian snacks and develop them into products that can appeal to younger and international consumers, including through plant-based and more health-conscious concepts.

“Looking ahead, we hope to enter more markets and continue developing new flavours and products. As a company based in Ipoh, we also want to internationalise our business so that we can create more opportunities and encourage local talent to build their careers here.”

Her remarks reflect CWP Food Manufacturing’s focus on continuous product development, market adaptation and international expansion, while retaining a strong connection to Malaysian snack traditions.

About CWP Food Manufacturing Sdn Bhd

CWP Food Manufacturing Sdn Bhd is a Malaysian snack manufacturer based in Ipoh, Perak, with operations spanning product development, manufacturing and customised snack solutions.

Its official company profile describes the business as a one-stop Malaysian snack manufacturer involved in production, processing, wholesale, retail and customised product development.

Through SNACKISS, the company continues to develop contemporary snack products inspired by familiar ingredients and evolving consumer preferences, with the Double Triple Sweet Potato forming the basis of its official recognition by ASEAN Records.

ASEAN Records is proud to officially recognise ECO Bee Biotech Sdn Bhd for achieving:

First Alcohol-Free Halal Kelulut Golden Propolis SFE Extract Developed Through Multi-University Research Collaboration and Recognised by International Innovation Awards (UTM 2017; Monash University Malaysia 2019; UTAR 2021; ICAN Canada 2020 Top 10 Best Invention & Gold Award; Inova Croatia 2020 Gold; PECIPTA 2019 Gold; ITEX 2022 Silver Award; Islamic Innovation Challenge Grant Winner; Halal Ref JAKIM.700-2/3/5 074-10/2014).

The recognition acknowledges ECO Bee Biotech’s development of an alcohol-free Halal Kelulut Golden Propolis extract using Supercritical Fluid Extraction (SFE) technology, supported by research collaborations with Malaysian universities and recognised through multiple local and international innovation platforms.

The achievement reflects the company’s long-term effort to combine Malaysia’s natural bee resources, biotechnology, academic research and Halal-focused product development.

From Kelulut Resources to SFE Technology

ECO Bee Biotech began exploring the application of SFE green technology to Kelulut propolis in 2016.

Its research journey subsequently expanded through collaborations with Universiti Teknologi Malaysia (UTM) in 2017, Monash University Malaysia in 2019, and Universiti Tunku Abdul Rahman (UTAR) in 2021.

The company’s development focused on an alcohol-free extraction approach, combining natural Kelulut resources with modern extraction technology and university research.

In 2018, ECO Bee Biotech also received MIDA Pioneer Status approval, supporting the continued development and commercialisation of its technology.

Recognised Through Innovation Platforms

The research and development journey has received recognition through several innovation competitions and programmes, including the PECIPTA 2019 Gold Award, Islamic Innovation Challenge Grant, ICAN Canada 2020 Gold Award and Top 10 Best Invention, Inova Croatia 2020 Gold, and ITEX 2022 Health & Medical Category Silver Award.

Together, these milestones reflect years of collaboration, product development and continued work to create greater value from Malaysia’s bee-derived natural resources.

A Milestone Moment of Recognition

The ASEAN Records recognition was officially presented on 28 June 2026, witnessed by Hong Kong celebrity MasterChef Hugo Leung Man To.

The milestone was subsequently represented on 24 September 2026 at the Malaysia International Trade and Exhibition Centre (MITEC), Kuala Lumpur, during MIHAS 2026, The 22nd Malaysia International Halal Showcase.

The recognition was received by Cathie Tan, Founder of ECO Bee Biotech Sdn Bhd.

The occasions marked an important milestone in the company’s journey from research and university collaboration to wider regional recognition and international market development.

Voices of Leadership

Reflecting on the recognition, Cathie Tan, Founder of ECO Bee Biotech Sdn Bhd, shared:

“The ASEAN Records and ASIA Records recognitions are very meaningful to us because they give ECO Bee an opportunity to represent Malaysia and bring our products to a wider international audience.

“Our recognised Golden Propolis product was developed using Supercritical Fluid Extraction technology. While propolis extraction in many markets commonly involves alcohol, our development focused on an alcohol-free approach supported by research collaboration with Malaysian universities. We are also grateful that this technology received Pioneer Status support in Malaysia, which encouraged us to continue developing and commercialising the innovation.

“For us, quality starts from the source. It begins at the bee farm and continues through every stage of production. We want consumers to have greater confidence in the quality and authenticity of Malaysian bee products.

“Looking ahead, we hope to bring more Malaysian bee-based products into markets such as Hong Kong, Macau and beyond. This recognition gives us greater confidence to continue introducing Malaysian biotechnology, natural resources and innovation to the international market.”

Her remarks reflect ECO Bee Biotech’s focus on combining research, extraction technology, quality control and Malaysian natural resources while strengthening its presence beyond the domestic market.

Innovation Alongside Bee Sustainability

Alongside product development, ECO Bee Biotech places importance on bee conservation, sustainable bee resources and awareness of pollination ecosystems.

The company intends to continue strengthening collaboration between industry and academia while developing bee-derived technologies and products for ASEAN and wider international markets.

Its longer-term direction is centred on creating greater value from Malaysian natural resources while supporting research, innovation and sustainable development.

About ECO Bee Biotech Sdn Bhd

ECO Bee Biotech Sdn Bhd, formerly known as The Bee Shop, traces its development back to 2002 and focuses on the research, production and commercialisation of bee-derived nutrition and wellness products.

Its areas of activity include Kelulut honey, royal jelly, bee pollen, propolis and other bee-based formulations, alongside continued collaboration with universities and research institutions.

Through its work in natural bee resources, biotechnology, Halal innovation and sustainable beekeeping, ECO Bee Biotech continues to develop Malaysian bee-derived products for regional and international markets.

ASEAN Records is proud to officially recognise Season Optical for achieving:

First Mart-Based Eyewear Chain to Surpass 1,000 Pairs Sold in a Three-Day Warehouse Sale with a Live Public Sales Tally

(1,111 frames and sunglasses within 36 operating hours, 25–27 September 2026; single venue; count announced at event close; 26 outlets nationwide; first outlet opened 2015)

The achievement was recorded during Season Optical’s three-day warehouse sale from 25 to 27 September 2026, where 1,111 frames and sunglasses were sold within 36 operating hours at a single venue.

The milestone reflects the Johor-founded eyewear chain’s growth since 2015 and its continued focus on making eyewear and vision care accessible across different consumer needs and budgets.

1,111 Pairs Sold Within 36 Operating Hours

Season Optical surpassed the 1,000-pair milestone during a single three-day warehouse sale, recording 1,111 frames and sunglasses sold within 36 operating hours.

Running from 25 to 27 September, the sale incorporated a live public sales tally, allowing the accumulating count to be followed throughout the event before the final figure was announced at its close.

The combination of a single venue, defined operating period, publicly tracked sales count and final verified total formed the measurable foundation of the ASEAN Records achievement.

Growing from Johor to 26 Outlets Nationwide

Season Optical opened its first outlet in 2015 and has since expanded to 26 outlets nationwide, growing from its Johor roots into a wider Malaysian optical retail network.

Central to the company’s approach is the belief that good vision should not be a privilege. Season Optical provides eyewear options across different price points, including affordable packages starting from RM28, alongside established brands and higher-end products.

This range is intended to make suitable eyewear and vision care available to customers with different requirements and budgets while supporting the company’s continued retail expansion.

Extending Vision Care into the Community

Beyond its retail operations, Season Optical has placed particular attention on children and communities that may face difficulties accessing quality eyewear and vision care.

The company has collaborated with the Johor Sultan Ibrahim Foundation on vision-care initiatives supporting students and communities in Johor, including the provision of eyewear to individuals in need.

For Season Optical, the record therefore represents more than the volume achieved during a three-day sale. It also provides an opportunity to bring greater attention to accessible vision care and the importance of helping more people obtain suitable eyewear at reasonable prices.

A Milestone Moment of Recognition

ASEAN Records recognition was officially presented on 27 September 2026 at Season Optical U Sentral Masai.

The recognition was received on stage by Mr Anderson Hong, General Manager of Season Optical; Mr Calvin Chung, Founder of Season Optical; and Mdm Sally Loh, Founder of Season Optical, representing the leadership and team behind the company’s growth and the record-setting three-day warehouse sale.

The presentation was witnessed by Dato Fazley Yaakob and Mr Gan Cheng Swee, Director of Marsai Jaya Elektrik Sdn Bhd.

Voices of Leadership

Reflecting on the achievement, Mdm Sally Loh, Founder of Season Optical, shared:

“The 1,111 pairs are not just a sales figure. This record belongs to our customers, our community and the people of Johor who have supported us throughout our journey.

We believe that good vision should not be a privilege available only to a few because of price. Through this recognition, we hope more people will come to know Season Optical and that we can continue making quality eyewear and vision care accessible at reasonable prices to more communities.”

Making Better Vision More Accessible

The achievement reflects how Season Optical has combined retail growth with its wider objective of improving access to eyewear and vision care.

From its first outlet in 2015 to a network of 26 outlets nationwide, the company’s development has been shaped by serving consumers across different backgrounds and budgets while extending its reach through community initiatives.

The ASEAN Records recognition marks another milestone in that journey, documenting both the measurable performance of its three-day warehouse sale and the community-focused philosophy behind the brand.

About Season Optical

Founded in Johor in 2015, Season Optical is a Malaysian eyewear chain built around the philosophy that good vision should not be a privilege.

The company provides eyewear and vision-care solutions across different price points, from affordable packages to established brands and higher-end selections, serving customers with varying needs and budgets.

Season Optical also participates in community vision-care initiatives, including collaborations supporting students and communities requiring greater access to suitable eyewear.

Today, Season Optical operates 26 outlets nationwide, continuing its mission to make quality eyewear and vision care more accessible to Malaysians.

For more information, visit:

https://seasonopticalgroup.com/

ASEAN Records is proud to officially recognise NeckPro Basinov for achieving:

First Full-Size Cervical Cooling Pillow Assessed for Three Ergonomic Applications by a Professional Chiropractic Body

(69 × 42 × 13 cm single moulded form — sleep, seated back and desktop, produced in-house by a foam manufacturer operating since 2003, launched December 2025)

This recognition highlights NeckPro Basinov’s multi-functional ergonomic design, combining cervical support, cooling comfort and versatility across sleep, seated-back and desktop applications within a single full-size moulded pillow.

Designed for Three Ergonomic Applications

The NeckPro Basinov Multi-Ergo Cervical Pillow was developed as a full-size ergonomic pillow designed to support users across three distinct applications: sleeping, seated back support and desktop resting.

Its basin-shaped contour is designed to follow the natural curves of the head, neck and upper body while supporting alignment and pressure distribution.

Measuring 69 cm × 42 cm × 13 cm, the single moulded form is designed for both back and side sleepers while also adapting for lumbar support during prolonged sitting and for short rest periods at a desk.

The product was assessed for these three ergonomic applications by a professional chiropractic body, forming the basis of its ASEAN Records recognition.

Combining Cervical Support with Cooling Comfort

NeckPro Basinov incorporates Moira-Foam™ within a medium-firm construction designed to provide consistent structural support.

The pillow also features Sanitized® Moira-Foam™, which is positioned to provide protection against dust mites, bacteria and fungus for a cleaner sleep surface.

IIts Extreme Cool 6X Fabric Technology incorporates imported cooling fabric from Turkey and is designed to deliver a cooler-to-touch sensation while helping regulate heat during rest.

Together, these features are intended to support neck, shoulder and back comfort while reducing pressure and improving the overall resting experience.

Supporting Everyday Comfort Beyond Sleep

Basinov was created around the idea that ergonomic support should extend beyond the bedroom.

The pillow can be used for back sleeping, side sleeping, seated lumbar support and desktop resting, allowing one product to adapt to different daily environments.

Its contour and incline are also designed to support the head and upper body in ways that may help reduce neck and shoulder tension and improve sleep comfort.

This multi-use approach reflects NeckPro’s wider focus on making ergonomic sleep and support products more practical for everyday lifestyles.

A Milestone Moment of Recognition

ASEAN Records recognition was officially presented on 28 September 2026 at NeckPro Experience Store, USJ Taipan.

The recognition was received on stage by Koo Ye Fei, Director of Carest Bedding Sdn Bhd, representing the team behind the development and production of the NeckPro Basinov Multi-Ergo Cervical Pillow.

The presentation was witnessed by Wong Yi Kai, President of ACM.

Voices of Leadership

Reflecting on the achievement, Koo Ye Fei, Director of Carest Bedding Sdn Bhd, shared:

“Basinov was created with one clear objective — to make ergonomic support more practical for everyday life. We wanted to develop a pillow that could support different needs across sleeping, sitting and resting without requiring separate products for each situation.

This ASEAN Records recognition reflects the effort of our team in combining in-house foam manufacturing, ergonomic design and cooling comfort within a single full-size product.

We remain committed to developing bedding and support solutions that help people rest better, feel more comfortable and enjoy better support throughout their daily routines.”

About NeckPro

NeckPro is a sleep and bedding brand focused on making quality sleep products more accessible through practical design, material innovation and ergonomic support.

Backed by founders with extensive experience in the bedding industry, NeckPro develops mattresses, pillows and related sleep products designed to suit different body types, sleeping preferences and everyday comfort needs.

Its wider philosophy is centred on the belief that better rest contributes to better wellbeing, with products developed to balance comfort, function and affordability.

For more information, visit:

https://neckpromattress.com/

ASEAN Records is proud to officially recognise International Tourism, Arts and Cultures Exhibition & Conference (INTAC 2026), organised by WEX Malaysia Sdn Bhd, for achieving:

First International Tourism, Arts and Culture Exhibition and Conference Offering Licence-Renewal Education Points for Tourist Guides Alongside an Academic Research Conference

(6 MOTAC-approved CTRE points across 6 sessions, 1–3 October 2026, in collaboration with the 6th ICLET 2026; 2–4 October 2026)

This achievement highlights INTAC 2026’s distinctive integration of tourism industry engagement, professional development, and academic knowledge exchange within one international platform, creating new value for tourist guides, researchers, industry practitioners, and cultural stakeholders across the ASEAN region.

Connecting Industry Learning with Professional Recognition

A defining feature of INTAC 2026 was its ability to combine industry participation with structured professional development for tourist guides.

Across six sessions held from 1 to 3 October 2026, participants were able to earn a total of 6 MOTAC-approved CTRE points, contributing towards licence-renewal education requirements while engaging directly with tourism, arts, culture, heritage, and related industry content.

By embedding recognised continuing education within a broader exhibition and conference setting, INTAC 2026 created a practical bridge between professional accreditation, industry exposure, and knowledge sharing.

Bridging Tourism Practice with Academic Research

INTAC 2026 was also held in collaboration with the 6th ICLET 2026, taking place from 2 to 4 October 2026, bringing an academic research dimension into the wider tourism, arts, and culture programme.

This collaboration enabled practitioners, educators, researchers, and industry stakeholders to engage within the same ecosystem, encouraging dialogue between applied industry experience and academic perspectives.

The combination of licence-renewal education and a research conference distinguishes INTAC 2026 as a platform that supports both professional practice and knowledge development within the tourism and cultural sectors.

Building a Wider Tourism, Arts and Culture Ecosystem

Beyond its educational and academic components, INTAC 2026 serves as a platform for stakeholders across tourism, arts, culture, heritage, handicraft, and the creative industries to connect, showcase, and collaborate.

Participation is structured through multiple engagement pathways, including exhibition booths, hosted programmes, virtual conference participation, art showcases, cultural performances, handcrafted products, and independent creative expressions.

Following its inaugural edition in 2024, INTAC returned in 2026 with a continued focus on strengthening networking, collaboration, industry engagement, and knowledge exchange across the wider tourism and cultural ecosystem.

A Milestone Moment of Recognition

ASEAN Records recognition was officially presented on 2 October 2026 at Kuala Lumpur Convention Centre.

The recognition was received on stage by Dr. Leena AlMujahed, Chief Executive Officer (CEO) of WEX Malaysia Sdn Bhd, representing the organising team and collaborative efforts behind INTAC 2026’s integration of professional education, industry engagement, and academic research.

The presentation was witnessed by Dato’ Rosle Bin Jaamat, Founder and Executive Chairman of Warisan Advertising Sdn Bhd, and Mohd Akbal Setia, Deputy Director General, Promotions / Head of Secretariat Visit Malaysia 2026–2027.

Voices of Leadership

Reflecting on the recognition, Dr. Leena AlMujahed, Chief Executive Officer (CEO) of WEX Malaysia Sdn Bhd, shared:

“INTAC 2026 was created to bring together the many dimensions of tourism, arts and culture within one collaborative platform — from industry participation and professional development to academic research and creative expression.

This ASEAN Records recognition reflects the collective effort of our partners, speakers, exhibitors, researchers, tourist guides, artists and participants who contributed to making the event meaningful.

We hope INTAC will continue to grow as a platform where knowledge, culture and industry can come together, creating stronger connections and new opportunities across the tourism and creative sectors.”

About INTAC 2026

International Tourism, Arts & Culture Exhibition & Conference (INTAC 2026) is a platform that brings together stakeholders from the tourism, arts, culture, heritage, handicraft, and creative sectors to connect, exchange ideas, and showcase products, services, destinations, programmes, and initiatives to a targeted audience.

Following its inaugural edition in 2024, INTAC returned in 2026 with a continued focus on creating opportunities for networking, collaboration, knowledge sharing, and industry engagement.

The platform offers multiple participation formats to support different objectives and creative expressions, including exhibition booths, hosted programmes, virtual conference participation, art showcases, cultural performances, handcrafted products, and independent creative presentations.

Through these diverse engagement pathways, INTAC continues to support the growth of the tourism, arts, culture, heritage, and creative industries while fostering stronger connections between practitioners, researchers, organisations, and communities.

For more information, visit:

https://www.intac.my/

Strengthening Intellectual Property Protection and Corporate Identity Across Southeast Asia

ASEAN Records Sdn. Bhd. (Company Registration No. 202301047179 / 1541093-T) has successfully secured the registration of its ASEAN Records trademark in the Republic of Indonesia, marking an important milestone in the organisation’s ongoing efforts to strengthen its intellectual property protection and corporate identity across Southeast Asia.

The trademark was officially registered by the Directorate General of Intellectual Property (Direktorat Jenderal Kekayaan Intelektual) under the Ministry of Law of the Republic of Indonesia (Kementerian Hukum Republik Indonesia).

The registration, bearing Trademark Registration No. IDM001511852 and Application No. JID2026027569, was recorded on 21 September 2026 pursuant to Indonesia’s Law No. 20 of 2016 concerning Marks and Geographical Indications.

The registered trademark protects the ASEAN Records logo featuring its official tagline, “Celebrates Regional Excellence,” under Class 41, covering various educational, cultural, entertainment and event-related services.

OFFICIAL TRADEMARK REGISTRATION DETAILS

Registered Trademark: ASEAN Records – Celebrates Regional Excellence

Registered Owner: ASEAN Records Sdn. Bhd.

Country of Registration: Republic of Indonesia

Trademark Registration No.: IDM001511852

Application No.: JID2026027569

Trademark Class: Class 41

Date of Filing: 27 March 2026

Date of Registration: 21 September 2026

Protection Period: 27 March 2026 – 27 March 2036, subject to renewal.

The registration covers services including:

- Organisation of competitions and award ceremonies.

- Organisation of conferences, exhibitions and competitions.

- Organisation, production and presentation of educational, cultural and entertainment events.

- Arranging and conducting conferences.

- Arranging and conducting entertainment, sporting and cultural activities.

This registration provides ASEAN Records Sdn. Bhd. with registered trademark protection in Indonesia for the specified mark and services, in accordance with applicable Indonesian intellectual property laws.

STRENGTHENING ASEAN RECORDS’ REGIONAL IDENTITY

Officially launched on 14 November 2024 during ASEAN Festival 2024, ASEAN Records is an independent regional record-keeping, verification and recognition platform dedicated to celebrating outstanding achievements across Southeast Asia.

The organisation recognises quantifiable, verifiable and impactful achievements by individuals, businesses, institutions and organisations through its established record verification and adjudication processes.

The Indonesian trademark registration represents another step in ASEAN Records’ commitment to protecting its corporate identity, strengthening its regional presence and maintaining the authenticity of its official record certifications.

OFFICIAL AUTHORISATION AND CORPORATE GOVERNANCE

ASEAN Records Sdn. Bhd. received written authorisation from the ASEAN Secretariat on 1 December 2023 (Reference No. CCAD/LSAD/UNA/2023/Vol.1/014) concerning the use of the name “ASEAN” in its registered company name.

The company also obtained approval from the Minister of Domestic Trade and Cost of Living, Malaysia, under Section 27(3) of the Companies Act 2016 (Reference No. P/S/2023/A/004396).

These approvals form part of the company’s official corporate documentation and support its registered corporate identity.

ASEAN Records was founded by:

Mr. Eldrick Koh

Founder, Director and Co-Chief Adjudicator

Ms. Gillian Ooi

Founder, Director and Chief Adjudicator

Both founders oversee the organisation’s strategic development, governance, record verification and adjudication standards.

ASEAN RECORDS AND ASIA RECORDS – TWO DISTINCT LEGAL ENTITIES

ASEAN Records Sdn. Bhd. operates alongside its sister company, ASIA Records Sdn. Bhd. (Company Registration No. 202501049089 / 1650497-V), which was officially launched on 22 October 2025.

ASIA Records is a continental-level record-keeping and recognition platform covering achievements across Asia.

Although both organisations share the same founding leadership and management, they are separately incorporated Malaysian legal entities with their respective corporate identities, record registers and adjudication frameworks.

For clarity, the authorisation issued by the ASEAN Secretariat relates specifically to ASEAN Records Sdn. Bhd. and does not extend to ASIA Records Sdn. Bhd.

Both organisations operate independently of other similarly named record-keeping platforms and are not affiliated with any unrelated record certification bodies.

COMMITMENT TO TRADEMARK PROTECTION AND PUBLIC CONFIDENCE

The successful trademark registration in Indonesia reflects ASEAN Records’ continued commitment to protecting its brand identity and intellectual property rights across the region.

As ASEAN Records continues to recognise achievements throughout Southeast Asia, safeguarding its official trademark is an important measure in ensuring that record holders, corporate partners, institutions and members of the public can identify the legitimate source of ASEAN Records certifications and official communications.

ASEAN Records remains committed to upholding professional verification standards, transparency, corporate integrity and the recognition of achievements that contribute to regional excellence.

ABOUT ASEAN RECORDS

ASEAN Records is an independent regional record-keeping and certification platform established to recognise quantifiable, verifiable and impactful achievements across Southeast Asia.

Officially launched on 14 November 2024, ASEAN Records celebrates exceptional accomplishments by individuals, businesses, institutions and organisations through its independent record verification and adjudication processes.

Official Website: www.ASEANRecords.com

ASEAN Records™ – Celebrates Regional Excellence.

Issued by:

ASEAN Records Sdn. Bhd.

Company Registration No. 202301047179 / 1541093-T

Kuala Lumpur, Malaysia

New Exhibit Opens at ACM

April 17, 2025

Rare & Luxurious 

100 Years of Exceptional Automobiles

LeMay - America's Car Museum is thrilled to announce a new exhibit, Rare & Luxurious: 100 Years of Exceptional Automobiles. Tracing the evolution of luxury and performance from the 1920s to the present day, visitors will be treated to an incredible array of vehicles from the likes of Duesenberg, Cadillac, Mercedes-Benz, BMW, Continental, Crane-Simplex and more. Visit the exhibit page

to learn more about this new exhibition taking place in our Showcase Gallery.

Learn More & Get Tickets

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Tacoma Cars & Coffee is moving to LeMay - America's Car Museum beginning January 17th, 2026! Join us every third Saturday of the month from 9AM - 11AM throughout 2026! Enjoy great company, cool cars, and warm coffee from @naomijoecoffee ! To ensure this event remains safe and fun for everyone, please use good judgement when entering, parking and existing. This is a community event that is free to attend and open to all years, makes and models.

In anticipation of the upcoming Drive Home, and in honor of the 100th anniversary of the opening of Route 66, this week we opened a refreshed Route 66 exhibition at LeMay – America's Car Museum in Tacoma, WA. The exhibition, which is a longstanding favorite of Museum visitors, received an aesthetic refresh, featuring centennial-themed additions and vehicles that pay homage to the 100th birthday of America’s most famous highway. Throughout 2026, the Route 66 exhibition at ACM will feature films and artifacts from the upcoming Route 66 Drive Home. We are now just a few weeks away from kicking off Route 66’s centennial year with our epic cross-country drive we call The Drive Home. Historically, The Drive Home was created as a partnership between America’s Automotive Trust and the Detroit Auto Show to celebrate driving and keeping cars on the road, each time making the drive "home" to the automotive capital of America – Detroit, Michigan. For the seventh rendition of The Drive Home, we are once again partnered with the Detroit Auto Show, and additionally, the Route 66 Centennial Commission , to make the journey across Route 66 in its entirety in honor of the centennial anniversary. Nine vehicles will make the journey, accompanied by nearly two dozen “privateers,” who will be following our Drive Home convoy in their own vehicles as we make our way across America. Want to cruise with us? CLICK HERE to sign up. Be sure to follow America's Automotive Trust on their social media channels to follow along!

We are thrilled to announce that our new LeMay – America’s Car Museum specialty license plate design has been officially approved by the Washington State Department of Transportation. This marks an exciting milestone for our Museum and for car enthusiasts throughout Washington State. As many of you know, our originally proposed black-and-white “throwback” design was ultimately adopted by the State for its own retro plate series and therefore is not associated with ACM. Because that design is now owned by the State, we were required to create a fully new concept that met their detailed specifications—including color palette, layout, and mandatory design elements. Working through the State’s extensive approval and compliance process, our team developed a new plate that proudly reflects the identity, mission, and bold visual spirit of LeMay – America’s Car Museum. We are excited to share this final, approved artwork with you and hope you are as enthusiastic about the finished design as we are. At this time, we are awaiting confirmation of the official release date for when the plate will be available for order. Once the State provides this information, we will immediately announce it across our communication channels. When the ordering window opens, you will be able to purchase plates directly through the Washington State Department of Licensing website Your purchase of an ACM specialty plate directly supports our 501(c)(3) nonprofit organization, helping us preserve and share America’s automotive story, expand educational programming, and continue honoring the past, celebrating the present, and driving the future of car culture. Thank you for your continued support, passion, and patience as we’ve worked through this rigorous process. We can’t wait to see these plates on the road across Washington and to share this milestone with our entire community of supporters, members, volunteers, staff, and car lovers everywhere.

ACM closed to the public on May 24

May 8, 2025

As we prepare to host the DirtFish Women in Motorsports Summit, we wanted to post a reminder that we will be closed to the public on Saturday, May 24th. We apologize for any inconvenience. At the time of writing, limited tickets to the Summit are still available if you'd like to attend. Pleaseclick here to learn more!

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Tacoma Cars & Coffee is moving to LeMay - America's Car Museum beginning January 17th, 2026! Join us every third Saturday of the month from 9AM - 11AM throughout 2026! Enjoy great company, cool cars, and warm coffee from @naomijoecoffee ! To ensure this event remains safe and fun for everyone, please use good judgement when entering, parking and existing. This is a community event that is free to attend and open to all years, makes and models.

In anticipation of the upcoming Drive Home, and in honor of the 100th anniversary of the opening of Route 66, this week we opened a refreshed Route 66 exhibition at LeMay – America's Car Museum in Tacoma, WA. The exhibition, which is a longstanding favorite of Museum visitors, received an aesthetic refresh, featuring centennial-themed additions and vehicles that pay homage to the 100th birthday of America’s most famous highway. Throughout 2026, the Route 66 exhibition at ACM will feature films and artifacts from the upcoming Route 66 Drive Home. We are now just a few weeks away from kicking off Route 66’s centennial year with our epic cross-country drive we call The Drive Home. Historically, The Drive Home was created as a partnership between America’s Automotive Trust and the Detroit Auto Show to celebrate driving and keeping cars on the road, each time making the drive "home" to the automotive capital of America – Detroit, Michigan. For the seventh rendition of The Drive Home, we are once again partnered with the Detroit Auto Show, and additionally, the Route 66 Centennial Commission , to make the journey across Route 66 in its entirety in honor of the centennial anniversary. Nine vehicles will make the journey, accompanied by nearly two dozen “privateers,” who will be following our Drive Home convoy in their own vehicles as we make our way across America. Want to cruise with us? CLICK HERE to sign up. Be sure to follow America's Automotive Trust on their social media channels to follow along!

We are thrilled to announce that our new LeMay – America’s Car Museum specialty license plate design has been officially approved by the Washington State Department of Transportation. This marks an exciting milestone for our Museum and for car enthusiasts throughout Washington State. As many of you know, our originally proposed black-and-white “throwback” design was ultimately adopted by the State for its own retro plate series and therefore is not associated with ACM. Because that design is now owned by the State, we were required to create a fully new concept that met their detailed specifications—including color palette, layout, and mandatory design elements. Working through the State’s extensive approval and compliance process, our team developed a new plate that proudly reflects the identity, mission, and bold visual spirit of LeMay – America’s Car Museum. We are excited to share this final, approved artwork with you and hope you are as enthusiastic about the finished design as we are. At this time, we are awaiting confirmation of the official release date for when the plate will be available for order. Once the State provides this information, we will immediately announce it across our communication channels. When the ordering window opens, you will be able to purchase plates directly through the Washington State Department of Licensing website Your purchase of an ACM specialty plate directly supports our 501(c)(3) nonprofit organization, helping us preserve and share America’s automotive story, expand educational programming, and continue honoring the past, celebrating the present, and driving the future of car culture. Thank you for your continued support, passion, and patience as we’ve worked through this rigorous process. We can’t wait to see these plates on the road across Washington and to share this milestone with our entire community of supporters, members, volunteers, staff, and car lovers everywhere.

A Short History of the American Garage

The Evolution of the Modern American Garage: From SIMPLE Carriage House to an extension of the home

At LeMay – America’s Car Museum, we celebrate the automobile in all its cultural, historical, and mechanical glory. But where do these beloved vehicles spend their off-hours? The answer—the garage—has a story just as fascinating as the cars themselves. From humble carriage houses to polished home showrooms and versatile lifestyle spaces, the American garage has evolved dramatically over the past century.

The Horse Before the Horsepower

Before the rise of the automobile, elite homes in the late 19th century featured carriage houses, usually tucked behind the main residence. These structures stored carriages, tack, and feed, and often included stalls for horses. Some even had upstairs quarters for stablehands or drivers—an early example of a structure designed for both function and flexibility.

As cars gained popularity in the early 20th century, carriage houses became obsolete—but they laid the blueprint for what would become the American garage.

The Birth of the Automobile Garage

By the 1910s and 1920s, as cars replaced carriages, homeowners began constructing detached garages to store their new machines. These early garages were often rudimentary sheds made of wood or brick, focused on sheltering the vehicle from the elements rather than offering any creature comforts. They were functional but unremarkable.

As the auto industry boomed, so did car culture. By the 1940s and ’50s, attached garages became a common feature in suburban home design, especially during the post-WWII housing boom. No longer a luxury, the garage became a standard feature of American life.

Garage as Workshop: The Hot Rod Era

In the golden age of hot rods and muscle cars, garages transformed into more than just storage. They became sanctuaries for tinkerers and gearheads, filled with tools, grease-stained rags, and dreams of speed. Legendary customizers like Ed "Big Daddy" Roth and George Barris did much of their early work in modest garages.

The garage was the birthplace of creativity and speed. While many automotive pioneers built their first automobiles in garden sheds and basements, by the 1960s the purpose built, attached garage had become a prominent component of any American home

More Than a Parking Spot: The Garage Expands

Fast-forward to the 21st century, and the garage has once again undergone a transformation. While still home to cars, today's garages serve multiple roles:

- Home gyms, with weight racks and cardio equipment

- Home offices, especially post-2020, with desks, lighting, and insulation upgrades

- Game rooms and man caves, with TVs, kegerators, and vintage signs

- Guest apartments or ADUs (accessory dwelling units) in urban areas where housing is tight

- Art studios and maker spaces for hobbies, crafts, and small businesses

This multifunctional shift reflects the American desire to maximize every inch of livable space and to make it their own. Of course, the ultimate use for the garage remains the same, a place to store vehicles. Gearheads and car enthusiasts of all types are building out their garages to reflect their personal taste in vehicles, music and more. No more is the garage just a parking space, it 's become hangout and a place to relax, reflect and restore (people and cars!).

Modern Innovations: Charging Ahead

As electric vehicles become more common, garages are adapting once again. Today’s modern garages often include EV charging stations, smart lighting, security systems, and climate control. Builders are designing spaces that look and function like part of the living space—with finished walls, durable epoxy floors, and designer lighting. In fact, the modern garage is as likely to house a vintage Corvette as it is a Peloton, a home theater, or a high-end tool wall worthy of a magazine spread.

From Practical to Polished: The Garage Renaissance

All of this change has elevated the garage from afterthought to centerpiece. What was once purely utilitarian has become a personal expression of lifestyle, values, and design taste. It’s no longer just about parking—it’s about passion. Whether that passion is for cars, fitness, work, or weekend relaxation, the garage is the space where it happens.

Integrity Garage Floors: A Proud Partner in the Garage Evolution

As garages continue to evolve, so does the need for high-quality, durable, and beautiful flooring. That’s why we’re thrilled to welcome Integrity Garage Floors as a sponsor of LeMay – America’s Car Museum. Their premium garage floor coating systems help transform any garage into a space that’s both functional and fantastic, whether you're parking a classic car or building a home gym.

If you're reimagining your garage, start from the ground up.

Integrity Garage Floors delivers results that are as tough as they are stylish—just like the modern American garage itself. Check out a couple of the floors they have installed below.

Visit the Museum to explore the past, present, and future of automotive culture. And if you’re inspired to create your own garage masterpiece, reach out to our friends at Integrity Garage Floors to get started.

June 2025 ACM Cruise-In Gallery

June 17, 2025

On June 12, 2025, we welcomed more than 100 cars and over 200 spectators to LeMay - America's Car Museum for our first cruise-in of the summer! With a theme honoring 100 years of Chrysler and Mopar, we saw an eclectic array of vehicles, ranging from a Chrysler Sebring convertible and classic Plymouth Cuda (along with many other American muscle cars) to a Maserati, JDM kei cars, and numerous vintage Volkswagens. These local Tacoma car shows are truly a celebration of all things automotive! We hope to see you at the next on July 17. Our theme for that one is "A world of cars," where we will celebrate Asian and European makes and models. Shout out to OpenBay Garage

for sponsoring the 2025 ACM Cruise-In series!

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Tacoma Cars & Coffee is moving to LeMay - America's Car Museum beginning January 17th, 2026! Join us every third Saturday of the month from 9AM - 11AM throughout 2026! Enjoy great company, cool cars, and warm coffee from @naomijoecoffee ! To ensure this event remains safe and fun for everyone, please use good judgement when entering, parking and existing. This is a community event that is free to attend and open to all years, makes and models.

In anticipation of the upcoming Drive Home, and in honor of the 100th anniversary of the opening of Route 66, this week we opened a refreshed Route 66 exhibition at LeMay – America's Car Museum in Tacoma, WA. The exhibition, which is a longstanding favorite of Museum visitors, received an aesthetic refresh, featuring centennial-themed additions and vehicles that pay homage to the 100th birthday of America’s most famous highway. Throughout 2026, the Route 66 exhibition at ACM will feature films and artifacts from the upcoming Route 66 Drive Home. We are now just a few weeks away from kicking off Route 66’s centennial year with our epic cross-country drive we call The Drive Home. Historically, The Drive Home was created as a partnership between America’s Automotive Trust and the Detroit Auto Show to celebrate driving and keeping cars on the road, each time making the drive "home" to the automotive capital of America – Detroit, Michigan. For the seventh rendition of The Drive Home, we are once again partnered with the Detroit Auto Show, and additionally, the Route 66 Centennial Commission , to make the journey across Route 66 in its entirety in honor of the centennial anniversary. Nine vehicles will make the journey, accompanied by nearly two dozen “privateers,” who will be following our Drive Home convoy in their own vehicles as we make our way across America. Want to cruise with us? CLICK HERE to sign up. Be sure to follow America's Automotive Trust on their social media channels to follow along!

We are thrilled to announce that our new LeMay – America’s Car Museum specialty license plate design has been officially approved by the Washington State Department of Transportation. This marks an exciting milestone for our Museum and for car enthusiasts throughout Washington State. As many of you know, our originally proposed black-and-white “throwback” design was ultimately adopted by the State for its own retro plate series and therefore is not associated with ACM. Because that design is now owned by the State, we were required to create a fully new concept that met their detailed specifications—including color palette, layout, and mandatory design elements. Working through the State’s extensive approval and compliance process, our team developed a new plate that proudly reflects the identity, mission, and bold visual spirit of LeMay – America’s Car Museum. We are excited to share this final, approved artwork with you and hope you are as enthusiastic about the finished design as we are. At this time, we are awaiting confirmation of the official release date for when the plate will be available for order. Once the State provides this information, we will immediately announce it across our communication channels. When the ordering window opens, you will be able to purchase plates directly through the Washington State Department of Licensing website Your purchase of an ACM specialty plate directly supports our 501(c)(3) nonprofit organization, helping us preserve and share America’s automotive story, expand educational programming, and continue honoring the past, celebrating the present, and driving the future of car culture. Thank you for your continued support, passion, and patience as we’ve worked through this rigorous process. We can’t wait to see these plates on the road across Washington and to share this milestone with our entire community of supporters, members, volunteers, staff, and car lovers everywhere.