BRING A PLUS ONE ALONG FOR THE RIDE WITH THE SOUTHWEST AIRLINES COMPANION PASS

Sharing adventures with a friend is just one qualifying roundtrip flight away

DALLAS, Aug. 3, 2026 /PRNewswire/ -- Southwest Airlines Co. (NYSE: LUV) today launches a special promotional Companion Pass® offer for Rapid Rewards® Members, making it easier than ever to fly with a family member, friend, or loved one for free.1 Eligible Customers can designate their Companion and travel with the promotional Companion Pass, which is valid for unlimited usage on qualifying flights from January 5 through March 3, 2027.1

To qualify, Rapid Rewards Members must:

- Register for the promotion and purchase a Southwest® revenue flight (one qualifying round trip or two qualifying one-ways) using Rapid Rewards points, a combination of cash and points, or any other eligible form of payment, starting today through August 6, 2026;

- Travel by November 18, 2026; and

- Designate a Companion to fly for free (does not include taxes and fees from $5.60 one-way) with them on qualifying flights from January 5 through March 3, 2027.

"The Companion Pass is one of the most valued benefits in travel, and this promotion makes it easier than ever for both new and existing Customers to experience the value of Rapid Rewards," said Nandika Suri, Vice President of Rapid Rewards. "Whether you're enrolling for the first time or have been a Member for years, this offer provides a simple and rewarding way to earn a promotional Companion Pass and share your next adventure with someone special."

One More Reason to Love Rapid Rewards®

Southwest offers access to free WiFi, including ultra-fast Starlink WiFi, to all Rapid Rewards Members thanks to T-Mobile.2 Customers can join Rapid Rewards to unlock access to free WiFi, tier benefits, and points by flying qualifying flights or spending with eligible partners. Members can purchase points to earn a reward to book their favorite destination or a new Southwest route. All Rapid Rewards rules and regulations apply at Southwest.com/rrterms.

Visit Southwest.com for the full Companion Pass promotion terms and conditions.1

ABOUT SOUTHWEST AIRLINES CO.

Southwest Airlines Co. operates one of the world's most admired and awarded airlines, offering its one-of-a-kind value and Hospitality at 121 airports across 12 countries. Southwest took flight in 1971 to democratize the sky through friendly, reliable, and low-cost air travel and now carries more air travelers flying nonstop within the United States than any other airline.3 By empowering its more than 73,0004 People to deliver unparalleled Hospitality, the maverick airline cherishes a passionate loyalty among more than 134 million Customers carried in 2025. Southwest leverages a unique legacy and mission to serve communities around the world including harnessing the power of its People and Purpose to put communities at the Heart of its success. Learn more by visiting Southwest.com/citizenship.

1 Does not include taxes and fees from $5.60 one-way. Register then book one qualifying round trip or two qualifying one-way Southwest® flights by 8/6/26. Travel by 11/18/26 Promotional Companion Pass® valid 1/1/27-3/7/27. Go to Southwest.com for full promotion terms.

2 Where available. Available only on WiFi-enabled designated aircraft.

3 Based on U.S. Dept. of Transportation quarterly Airline Origin & Destination Survey as of Q4 2025

4 Fulltime-equivalent active Employees as of March 31, 2026. 

View original content to download multimedia:https://www.prnewswire.com/news-releases/bring-a-plus-one-along-for-the-ride-with-the-southwest-airlines-companion-pass-302841632.html

SOURCE Southwest Airlines Co.

Released August 3, 2026

Southwest Airlines Appoints Jason Liberty and Varun Krishna to Board of Directors

DALLAS, Aug. 10, 2026 /PRNewswire/ -- Southwest Airlines Co. (NYSE: LUV) today announced Jason Liberty, Chairman and Chief Executive Officer, Royal Caribbean Group, and Varun Krishna, Chief Executive Officer, Rocket Companies, will join the Company's Board of Directors, effective immediately.

The Board determined that adding two directors with extensive public company leadership experience and deep expertise in technology, digital innovation, commercial strategy, and financial leadership will further strengthen the Board as Southwest continues executing its strategic priorities and driving value for Shareholders.

"Jason and Varun are exceptional leaders who bring complementary experience leading complex, customer-focused companies through periods of growth, innovation, and transformation," said Doug Brooks, independent Chair of the Board. "Their perspectives will be valuable as Southwest continues to advance its strategic plan and deliver long-term value for our Shareholders."

"Southwest is one of the most respected and recognizable brands in travel, with a strong culture, a proud history, and exciting opportunities ahead," said Liberty. "I look forward to working with the Board and Leadership Team as the Company continues evolving its customer experience and positioning itself for sustained, long-term success."

"Southwest has a remarkable legacy of democratizing travel and building deep loyalty with Customers and Employees," said Krishna. "As a loyal customer, I'm honored to join the Board and contribute as Southwest continues innovating to serve Customers and build on its successes."

Liberty has served as Chairman and Chief Executive Officer of Royal Caribbean Group since 2025, after serving as Chief Executive Officer beginning in 2022 and as Chief Financial Officer for nine years before that. During more than two decades with Royal Caribbean Group, he has held multiple senior leadership roles spanning finance, strategy, technology, legal, shared services, and business operations. His broader industry leadership includes serving as Chair of the Cruise Lines International Association, the leading trade organization for the global cruise industry.

Krishna is the Chief Executive Officer of Rocket Companies, a financial technology platform that includes Rocket Mortgage, Redfin, and other consumer finance offerings. At Rocket Companies, Krishna is responsible for guiding business strategy and overseeing how Rocket's brands and products work together as an integrated platform. Before joining Rocket, Krishna held senior executive roles at Intuit, where he oversaw the organization's end-to-end suite of consumer and tax products and services. Prior to Intuit, Krishna held leadership positions at PayPal, Groupon, and Microsoft.

"On behalf of the Board and the Southwest Leadership Team, I'm pleased to welcome Jason and Varun," said Bob Jordan, President, Chief Executive Officer, and Vice Chairman of the Board. "Jason brings significant travel industry, operational, and financial leadership experience, while Varun brings deep expertise in digital products, innovation, and customer engagement. Together, their perspectives will strengthen our Board as we continue enhancing the Customer experience, improving performance, and executing our strategic priorities."

ABOUT SOUTHWEST AIRLINES CO.

Southwest Airlines Co. operates one of the world's most admired and awarded airlines, offering its one-of-a-kind value and Hospitality at 121 airports across 12 countries. Southwest took flight in 1971 to democratize the sky through friendly, reliable, and low-cost air travel and now carries more air travelers flying nonstop within the United States than any other airline.1 By empowering its more than 73,0002 People to deliver unparalleled Hospitality, the maverick airline cherishes a passionate loyalty among more than 134 million Customers carried in 2025. Southwest leverages a unique legacy and mission to serve communities around the world including harnessing the power of its People and Purpose to put communities at the Heart of its success. Learn more by visiting Southwest.com/citizenship.

1 Based on U.S. Dept. of Transportation quarterly Airline Origin & Destination Survey as of Q4 2025

2 Fulltime-equivalent active Employees as of June 30, 2026.

Cautionary Statement Regarding Forward-Looking Statements

This news release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Specific forward-looking statements include, without limitation, statements related to (i) the Company's initiatives, strategic priorities, focus areas, core strengths, goals, and opportunities, including driving and delivering long-term value for Shareholders, advancing the Company's strategic plan, positioning the Company for sustained, long-term success, and improving performance; (ii) the Company's expectations with respect to strengthening the Board with complementary experience and perspectives; and (iii) the Company's expectations with respect to evolving and enhancing the Customer experience, innovating to serve Customers, and building on the Company's successes. These forward-looking statements are based on the Company's current estimates, intentions, beliefs, expectations, goals, strategies, and projections for the future and are not guarantees of future performance. Forward-looking statements involve risks, uncertainties, assumptions, and other factors that are difficult to predict and that could cause actual results to vary materially from those expressed in or indicated by them. Factors include, among others, (i) the impact of geopolitical conflicts, fears or actual outbreaks of diseases, extreme or severe weather and natural disasters, actions of competitors (including, without limitation, pricing, scheduling, capacity, and network decisions, and consolidation and alliance activities), governmental actions, consumer perception, consumer uncertainties with respect to trade policies or government shutdowns (including the imposition of tariffs), economic conditions, banking conditions, fears or actual acts of terrorism or war, sociodemographic trends, and other factors beyond the Company's control, on consumer behavior and the Company's results of operations and business decisions, plans, strategies, and results; (ii) the Company's ability to timely and effectively implement, transition, operate, and maintain the necessary information technology systems and infrastructure to support its operations and initiatives; (iii) consumer behavior and response with respect to the Company's commercial products and policies; (iv) the impact of fuel price changes, fuel price volatility, and fuel availability on the Company's business plans and results of operations; (v) the impact of governmental regulations and other governmental actions, including with respect to government shutdowns, as well as the Company's ability to obtain any required governmental approvals, on the Company's business plans, results, and operations; (vi) the Company's dependence on The Boeing Company ("Boeing") and Boeing suppliers with respect to the Company's aircraft deliveries, Boeing MAX 7 aircraft certifications, fleet and capacity plans, operations, maintenance, strategies, and goals; (vii) the Company's dependence on the Federal Aviation Administration with respect to, among other things, the certification of the Boeing MAX 7 aircraft; (viii) the Company's dependence on other third parties, in particular with respect to its technology plans, its plans and expectations related to revenue management, online travel agencies, operational reliability, fuel supply, maintenance, Global Distribution Systems, environmental sustainability, and the impact on the Company's operations and results of operations of any third-party delays or nonperformance; (ix) the Company's ability to timely and effectively prioritize its initiatives and focus areas and related expenditures; (x) the impact of labor matters on the Company's business decisions, plans, strategies, and results; (xi) the Company's ability to obtain and maintain adequate infrastructure and equipment to support its operations and initiatives; (xii) the Company's dependence on its workforce, including its ability to employ and retain sufficient numbers of qualified Employees with appropriate skills and expertise to effectively and efficiently maintain its operations and execute the Company's plans, strategies, and initiatives; (xiii) the cost and effects of the actions of activist shareholders; and (xiv) other factors, as described in the Company's filings with the Securities and Exchange Commission, including the detailed factors discussed under the heading "Risk Factors" in the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2025. 

View original content to download multimedia:https://www.prnewswire.com/news-releases/southwest-airlines-appoints-jason-liberty-and-varun-krishna-to-board-of-directors-302847556.html

SOURCE Southwest Airlines Co.

Released August 10, 2026

Southwest Airlines' First-Ever Lounges to Debut in Austin, Baltimore, Honolulu, and Nashville; with at Least Seven More Planned

Southwest lounge network represents the latest step in elevating the Customer Experience

DALLAS, Sept. 2, 2026 /PRNewswire/ -- Southwest Airlines Co. (NYSE: LUV) today unveils plans for its first-ever airport lounge network, marking the next chapter of the Southwest Airlines® travel experience.

Southwest is partnering with Chase to bring together Southwest's signature Hospitality and the success of the Chase Sapphire Reserve Lounge Network℠ to create a premium and welcoming airport experience. Each lounge will combine the warmth and friendliness Customers expect from Southwest with sophisticated design, locally-inspired dining, high-quality amenities, and valuable travel benefits that are offered today in the Chase Sapphire Reserve Lounge Network.

"Southwest Airlines has built one of the most trusted brands in travel1 by delivering authentic Hospitality that Customers value. Our lounges will be a natural extension of that experience, offering Customers a place to relax and experience the Southwest brand in a new way," said Tony Roach, Executive Vice President, Chief Customer & Brand Officer at Southwest Airlines. "The introduction of a lounge network represents a strategic investment in Rapid Rewards and deepens our 30-year partnership with Chase."

At which airports will I be able to access Southwest lounges?

Construction has begun on the first four Southwest lounges, and the first guests are expected to be welcomed in late 2027. These locations include:

- Austin-Bergstrom International Airport

- Baltimore/Washington International Thurgood Marshall Airport

- Daniel K. Inouye (Honolulu) International Airport

- Nashville International Airport

This is just the beginning of a broader footprint across the Southwest system, with at least seven more lounges planned to open over the next several years across high-demand business and leisure markets.

How do I gain access to the Southwest lounges?

A new, premium, Southwest Rapid Rewards® Credit Card issued by Chase will be launching in 2027 and will provide access to the new Southwest lounge network.

ABOUT SOUTHWEST AIRLINES CO.

Southwest Airlines Co. operates one of the world's most admired and awarded airlines, offering its one-of-a-kind value and Hospitality at 120 airports across 12 countries. Southwest took flight in 1971 to democratize the sky through friendly, reliable, and low-cost air travel and now carries more air travelers flying nonstop within the United States than any other airline2. By empowering its more than 73,0003 People to deliver unparalleled Hospitality, the maverick airline cherishes a passionate loyalty among more than 134 million Customers carried in 2025. Southwest leverages a unique legacy and mission to serve communities around the world including harnessing the power of its People and Purpose to put communities at the Heart of its success. Learn more by visiting Southwest.com/citizenship.

- As ranked in the Forbes' Most Trusted Companies in America for 2026.

- Based on U.S. Dept. of Transportation quarterly Airline Origin & Destination Survey as of Q4 2025.

- Fulltime-equivalent active Employees as of June 30, 2026.

Cautionary Statement Regarding Forward-Looking Statements

This news release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Specific forward-looking statements include, without limitation, statements related to (i) Southwest's airport lounge network, including with respect to expected timing, number, and locations of the lounges; and (ii) Southwest's strategic investments in its loyalty program, including expected benefits and Customer experiences. Forward-looking statements involve risks, uncertainties, assumptions, and other factors that are difficult to predict and that could cause actual results to vary materially from those expressed in or indicated by them. Factors include, among others, (i) the impact of geopolitical conflicts, fears or actual outbreaks of diseases, extreme or severe weather and natural disasters, actions of competitors (including, without limitation, pricing, scheduling, capacity, and network decisions, and consolidation and alliance activities), governmental actions, consumer perception, consumer uncertainties with respect to trade policies or government shutdowns (including the imposition of tariffs), economic conditions, banking conditions, fears or actual acts of terrorism or war, sociodemographic trends, and other factors beyond Southwest's control, on consumer behavior and Southwest's results of operations and business decisions, plans, strategies, and results; (ii) Southwest's ability to timely and effectively implement, transition, operate, and maintain the necessary information technology systems and infrastructure to support its operations and initiatives, including with respect to revenue management and assigned and premium seating; (iii) consumer behavior and response with respect to Southwest's new commercial products and policies; (iv) the impact of fuel price changes, fuel price volatility, and fuel availability on Southwest's business plans and results of operations; (v) the impact of governmental regulations and other governmental actions, including with respect to government shutdowns, as well as Southwest's ability to obtain any required governmental approvals, on Southwest's business plans, results, and operations; (vi) Southwest's dependence on The Boeing Southwest ("Boeing") and Boeing suppliers with respect to Southwest's aircraft deliveries, Boeing MAX 7 aircraft certifications, fleet and capacity plans, operations, maintenance, strategies, and goals; (vii) Southwest's dependence on the Federal Aviation Administration with respect to, among other things, the certification of the Boeing MAX 7 aircraft; (viii) Southwest's dependence on other third parties, in particular with respect to its technology plans, its plans and expectations related to revenue management, online travel agencies, operational reliability, fuel supply, maintenance, Global Distribution Systems, environmental sustainability, and the impact on Southwest's operations and results of operations of any third-party delays or nonperformance; (ix) Southwest's ability to timely and effectively prioritize its initiatives and focus areas and related expenditures; (x) the impact of labor matters on Southwest's business decisions, plans, strategies, and results; (xi) Southwest's ability to obtain and maintain adequate infrastructure and equipment to support its operations and initiatives; (xii) Southwest's dependence on its workforce, including its ability to employ and retain sufficient numbers of qualified Employees with appropriate skills and expertise to effectively and efficiently maintain its operations and execute Southwest's plans, strategies, and initiatives; (xiii) the cost and effects of the actions of activist shareholders; and (xiv) other factors, as described in Southwest's filings with the Securities and Exchange Commission, including the detailed factors discussed under the heading "Risk Factors" in Southwest's Annual Report on Form 10-K for the fiscal year ended December 31, 2025.

View original content to download multimedia:https://www.prnewswire.com/news-releases/southwest-airlines-first-ever-lounges-to-debut-in-austin-baltimore-honolulu-and-nashville-with-at-least-seven-more-planned-302867299.html

SOURCE Southwest Airlines Co.

Released September 2, 2026

SOUTHWEST AIRLINES TO PRESENT AT THE MORGAN STANLEY 14TH ANNUAL LAGUNA CONFERENCE

DALLAS, Sept. 3, 2026 /PRNewswire/ -- Southwest Airlines Co. (NYSE: LUV) Executive Vice President & Chief Financial Officer Tom Doxey will participate in a fireside chat at the Morgan Stanley 14th Annual Laguna Conference on September 16 at 12:20 pm PST. Morgan Stanley will be webcasting the audio presentation live. A link to the webcast will be made available via the Investor Relations page on the Southwest website. Details of the audio webcast are as follows:

To access the live audio webcast and subsequent replay, click on the link above, or go to www.southwest.com and click on "Investor Relations" under the "About Southwest" menu at the bottom of the page. The audio webcast can be found on the homepage or by clicking "Calendar" under the "News & Events" header.

View original content to download multimedia:https://www.prnewswire.com/news-releases/southwest-airlines-to-present-at-the-morgan-stanley-14th-annual-laguna-conference-302869401.html

SOURCE Southwest Airlines Co.

Released September 3, 2026

FROM FALL GETAWAYS TO SPRING BREAKS: SOUTHWEST AIRLINES' WEEK OF WOW DELIVERS DEALS ON TRAVEL

Planning a trip just got easier with discounts across the travel experience

DALLAS, Sept. 14, 2026 /PRNewswire/ -- Southwest Airlines Co. (NYSE: LUV) launches the Week of WOW, one of the carrier's biggest sales of the year. Starting today through Sept. 17, Customers can save up to 40% off base fares for flights from Oct. 5, 2026, to March 3, 20271, along with promotions on hotels, rental cars, and Getaways by Southwest™ vacation packages. Check out some of the nonstop routes on sale now available on Southwest.com®, with up to 40% off base fares between:

- Austin and San Diego,

- Nashville and Chicago (Midway),

- Denver and San Diego,

- Seattle and Nashville, and

- Austin and San Jose.

"At Southwest, we know Customers want flexibility, meaningful rewards, and an experience that makes travel feel easy from the moment they book to the moment they arrive," said Sabrina Callahan, Senior Vice President and Chief Digital & Marketing Officer. "Whether Customers are planning fall getaways, holiday visits, or business trips for the months ahead, the Week of WOW brings together exceptional value, new benefits, and the warm Hospitality Southwest only our Employees can deliver. It's another example of how we're giving Customers more choice, more flexibility, and more ways to get the most from every trip."

More Than a Fare Sale

Customers can shop at Southwest.com for discounts on:

- Fares: Customers can save up to 40% off base fares for select flights from Oct. 5, 2026, to March 3, 2027.1

- Rental Cars: Customers can save up to 15% off base rates on three-day or longer car rentals with Enterprise.2

- Hotels: Customers can earn 3,000 Rapid Rewards® bonus points or receive a 3,000 Rapid Rewards points discount for hotel stays through Sept. 30, 2027.3

Leave the Planning to Us 

Getaways by Southwest is bringing even more deals to Customers who want to book vacation packages. Customers can save up to $500 on a five-night vacation package for two,4 plus two free checked bags.5  

Unlock More Value as a Rapid Rewards Member

Join Rapid Rewards to unlock access to free WiFi thanks to T-Mobile®,6 tier benefits, and points by flying or spending with eligible partners. Members can purchase points to earn a reward to book their favorite destination or a new Southwest® route. All Rapid Rewards rules and regulations apply at Southwest.com/rrterms. 

ABOUT SOUTHWEST AIRLINES CO.

Southwest Airlines Co. operates one of the world's most admired and awarded airlines, offering its one-of-a-kind value and Hospitality at 120 airports across 12 countries. Southwest took flight in 1971 to democratize the sky through friendly, reliable, and low-cost air travel and now carries more air travelers flying nonstop within the United States than any other airline.7 By empowering its more than 73,0008  People to deliver unparalleled Hospitality, the maverick airline cherishes a passionate loyalty among more than 134 million Customers carried in 2025. Southwest leverages a unique legacy and mission to serve communities around the world including harnessing the power of its People and Purpose to put communities at the Heart of its success. Learn more by visiting Southwest.com/citizenship.

1 Restrictions, exclusions, and blackouts apply. Seats/days/markets limited. 21-day advance purchase. Required. Book by 9/17. Discount applied pre-government taxes/fees. Additional fees may apply.

2 Valid at participating Enterprise airport locations. Valid for bookings Sept. 14 to Sept. 21, 2026, and vehicle pickup through Dec. 15, 2026. Taxes and fees excluded. Terms and exclusions apply. 

3 Book Sept. 14, 2026, to Sept. 21, 2026. Terms apply. All Rapid Rewards rules and regulations apply and can be found at southwest.com/rrterms.

4 Getaways by Southwest™ Customers receive their first and second checked bags for free. Weight and size limits apply. Additional allowances, benefits, and/or exceptions may apply. Learn more.

5 Based on 2-person, 5-night minimum. Restrictions, exclusions, and blackouts may apply. Seats/days/markets limited. 1-day advance purchase required. Additional fees may apply. See Getaways by Southwest terms and conditions.

6 Where available. Available only on WiFi-enabled designated aircraft.

7 Based on U.S. Dept. of Transportation quarterly Airline Origin & Destination Survey as of Q4 2025

8 Fulltime-equivalent active Employees as of June 30,2026.

View original content to download multimedia:https://www.prnewswire.com/news-releases/from-fall-getaways-to-spring-breaks-southwest-airlines-week-of-wow-delivers-deals-on-travel-302877937.html

SOURCE Southwest Airlines Co.

Released September 14, 2026

SOUTHWEST AIRLINES TO DISCUSS THIRD QUARTER 2026 FINANCIAL RESULTS ON OCTOBER 22, 2026

DALLAS, Oct. 1, 2026 /PRNewswire/ -- Southwest Airlines Co. (NYSE: LUV) will release its third quarter 2026 financial results after the market closes on Wednesday, October 21, 2026. Management will discuss the results during a conference call on Thursday, October 22, 2026.

Southwest Airlines Q3 2026 Earnings Conference Call

Thursday, October 22, 2026

10:00 AM Eastern Time

Visit Southwest Airlines Investor Relations for the Webcast 

Registration for this event begins 20 minutes before the call. A replay of the webcast will be available on the Southwest Airlines Investor Relations website.

View original content to download multimedia:https://www.prnewswire.com/news-releases/southwest-airlines-to-discuss-third-quarter-2026-financial-results-on-october-22-2026-302896600.html

SOURCE Southwest Airlines Co.

Released October 1, 2026

SOUTHWEST AIRLINES INVITES BUSY AMERICANS TO ENTER AIRPLANE MODE AND RECLAIM THEIR TIME

Southwest is turning constant pings and burnout into over 185 million reasons to take a vacation

DALLAS, Oct. 5, 2026 /PRNewswire/ -- Southwest Airlines Co. (NYSE: LUV) announces a new brand campaign today called "Enter Airplane Mode" inviting travelers to escape the daily grind as constant pings, packed calendars, and always-on routines continue to fuel real burnout. In a Southwest®-sponsored survey¹, 76% of respondents said they are experiencing burnout and 68% of respondents believe a trip is one way they can regain control of their time. With flexible policies including no change² or cancel fees³, an expansive domestic network⁴, and the best Crew in the sky⁵, Southwest has stepped in to turn daily distractions into vacations.

"As the airline that democratized the skies, Southwest Airlines® has always helped make the dream trip a reality and our new campaign, 'Enter Airplane Mode,' encourages Customers to recognize when they're approaching a breaking point and to turn that moment into their booking point," said Sabrina Callahan, Senior Vice President and Chief Digital & Marketing Officer. "With a Customer extension called 'Notification Vacation' we are taking it one step further from simply encouraging you to take the trip to helping you bring it to fruition."

Notification Vacation offers an opportunity for Customers to set aside the burnout and finally take the trip. With an interactive online activation that converts notifications into Rapid Rewards® points, Customers can upload a screenshot of their homepage notifications and receive Rapid Rewards points.⁶ It is an easy way to turn constant pings into a positive, reminding busy Americans that the reset they need may be closer than they think. Customers can also take a Burnout Quiz⁷ to understand their level of burnout and find inspiration for their next relaxing getaway. Together, Notification Vacation and the Burnout Quiz offer Customers the chance to receive more than 185 million Rapid Rewards points total, with limits applying per Rapid Rewards Member.⁸

The "Enter Airplane Mode" campaign spots were shot by Hollywood directors Will Speck and Josh Gordon and voiced by Adam Scott, whose recent role in a workplace-centered series adds a culturally relevant wink to the message about disconnecting from work and reconnecting with life beyond it. Created with ad agency GSD&M, the campaign begins airing today and brings "Enter Airplane Mode" to life through relatable moments of everyday stressors, from overloaded calendars to endless meetings and packed commutes. Southwest is also working with creator agency, Later, and media agency, Spark Foundry, to bring the campaign to life as part of a full 360-degree effort.

Southwest continues to make getting away easier with purposeful, feedback-driven enhancements—from updated boarding and assigned seating to onboard investments such as free WiFi for Rapid Rewards® Members thanks to T-Mobile®⁹ and Starlink's fastest WiFi in the sky. Together with its flexible policies, expansive domestic network, and Hospitality that defines the brand, Southwest is making it easier for Customers to disconnect and enter airplane mode.

Visit the Southwest Newsroom at swamedia.com for multimedia assets and other Company news.

ABOUT SOUTHWEST AIRLINES CO.

Southwest Airlines Co. operates one of the world's most admired and awarded airlines, offering its one-of-a-kind value and Hospitality at 120 airports across 12 countries. Southwest took flight in 1971 to democratize the sky through friendly, reliable, and low-cost air travel and now carries more air travelers flying nonstop within the United States than any other airline⁴. By empowering its more than 73,000¹⁰ People to deliver unparalleled Hospitality, the maverick airline cherishes a passionate loyalty among more than 134 million Customers carried in 2025. Southwest leverages a unique legacy and mission to serve communities around the world including harnessing the power of its People and Purpose to put communities at the Heart of its success. Learn more by visiting Southwest.com/citizenship.

1. Based on a Southwest-sponsored online survey conducted in August 2026 with 2,000+ adults aged 18-64 in the U.S.

2. Fare difference may apply.

3. Basic fare round trip bookings must be canceled or upgraded. Cancel 10+ minutes before departure to avoid forfeiture of travel funds.

4. Based on U.S. Dept. of Transportation quarterly Airline Origin & Destination Survey as of Q4 2025.

5. Southwest Airlines Co. ranked first in Best Cabin Crew through USA Today's 2025 10 Best.

6. NO PURCHASE NECESSARY. Open to Rapid Rewards® Members; 18+; 50 US/DC. Limit one (1) entry per Member. Minimum award: 1,000 Rapid Rewards points. Maximum award: 10,000 Rapid Rewards points per Member. Total points available: 150,000,000. Points available while supplies last; daily availability may be limited. Points subject to verification. Void where prohibited. See Official Terms and Conditions. 

7. NO PURCHASE NECESSARY. Open to Rapid Rewards® Members; 18+; 50 US/DC. Limit one (1) quiz completion per Member. Each eligible, verified completion receives 500 Rapid Rewards points, subject to availability. Total points available: 37,000,000. Once all points have been awarded, the promotion ends. Points subject to verification; see Terms for eligibility, fraud prevention, and disqualification provisions. Void where prohibited. See Official Terms and Conditions. 

8. 187 million total points represents the combined maximum available across two separate promotions: up to 150 million points through Notification Vacation and up to 37 million points through the Burnout Quiz. Individual awards are capped at 10,000 points for Notification Vacation Promotion and 500 points for Burnout Quiz Promotion. Separate eligibility, entry, award, and point-limit terms apply. Points are available while supplies last, and no individual may receive the combined total. See each promotion's Official Terms and Conditions for full details, including per-Member point caps and entry limits.

9. Where available. Available only on WiFi-enabled designated aircraft.

10. Fulltime-equivalent active Employees as of June 30, 2026.

Visit the Southwest Newsroom at swamedia.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/southwest-airlines-invites-busy-americans-to-enter-airplane-mode-and-reclaim-their-time-302898312.html

SOURCE Southwest Airlines Co.

Released October 5, 2026

SOUTHWEST AIRLINES LAUNCHES FIRST-OF-ITS-KIND U.S. AIRLINE PLUGIN IN CHATGPT

Customers can discover Southwest destinations and plan flights in an experience powered by OpenAI and Amazon Web Services

DALLAS, Oct. 6, 2026 /PRNewswire/ -- Southwest Airlines Co. (NYSE: LUV) today launched a first-of-its-kind U.S. airline plugin in ChatGPT, marking the first step in a phased AI-powered booking approach with OpenAI and Amazon Web Services (AWS) that allows travelers to discover and shop for Southwest flights in ChatGPT.

By launching the Southwest® plugin in ChatGPT, the airline can appear earlier in the Customer journey and offer a simpler, more direct path from inspiration and discovery to booking options with Southwest.

"Customers are evolving how they plan their travel, and Southwest is helping to shape what comes next," said Sabrina Callahan, Chief Digital and Marketing Officer at Southwest Airlines®. "It is a meaningful example of how we test and learn with AI innovation to continue the Customer-first approach that defines our brand."

"We're putting the right technology in place to support what our Customers need today with flexibility to build what they'll need tomorrow," said Lauren Woods, Executive Vice President & Chief Information Officer at Southwest Airlines. "By creating a secure, scalable foundation for AI, we can add new capabilities more quickly and thoughtfully, making it easier to serve Customers across their journey."

Southwest is working with OpenAI and AWS to combine leading AI and cloud technologies with Southwest's deep understanding of its Customers. With OpenAI and AWS, Southwest is creating more intuitive travel planning while thoughtfully expanding AI-powered capabilities over time.

Learn more about the Southwest plugin in ChatGPT at Southwest.com/chatgpt.

ABOUT SOUTHWEST AIRLINES CO.

Southwest Airlines Co. operates one of the world's most admired and awarded airlines, offering its one-of-a-kind value and Hospitality at 120 airports across 12 countries. Southwest took flight in 1971 to democratize the sky through friendly, reliable, and low-cost air travel and now carries more air travelers flying nonstop within the United States than any other airline¹. By empowering its more than 73,000². People to deliver unparalleled Hospitality, the maverick airline cherishes a passionate loyalty among more than 134 million Customers carried in 2025. Southwest leverages a unique legacy and mission to serve communities around the world including harnessing the power of its People and Purpose to put communities at the Heart of its success. Learn more by visiting Southwest.com/citizenship. 

1. Based on U.S. Dept. of Transportation quarterly Airline Origin & Destination Survey as of Q4 2025.

2. Fulltime-equivalent active Employees as of June 30, 2026.

Cautionary Statement Regarding Forward-Looking Statements

This news release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Specific forward-looking statements include, without limitation, statements related to the Company's expectations with respect to its digital evolution, technology capabilities, including artificial intelligence capabilities, and Customer needs and expectations. These forward-looking statements are based on the Company's current estimates, intentions, beliefs, expectations, goals, strategies, and projections for the future and are not guarantees of future performance. Forward-looking statements involve risks, uncertainties, assumptions, and other factors that are difficult to predict and that could cause actual results to vary materially from those expressed in or indicated by them. Factors include, among others, (i) the impact of geopolitical conflicts, fears or actual outbreaks of diseases, extreme or severe weather and natural disasters, actions of competitors (including, without limitation, pricing, scheduling, capacity, and network decisions, and consolidation and alliance activities), governmental actions, consumer perception, consumer uncertainties with respect to trade policies, tariffs, or government shutdowns, economic conditions, fears or actual acts of terrorism or war, sociodemographic trends, and other factors beyond the Company's control, on consumer behavior and the Company's results of operations and business decisions, plans, strategies, and results; (ii) the Company's ability to timely and effectively implement, transition, operate, maintain, and protect the technology systems, cybersecurity measures, artificial intelligence and other emerging technology capabilities, and infrastructure necessary to support its operations and initiatives; (iii) the Company's ability to effectively execute and evolve its strategic plans, initiatives, product offerings, and policies, including related consumer behavior and response; (iv) the impact of fuel price changes, fuel price volatility, and fuel availability on the Company's business plans and results of operations; (v) the impact of the Federal Aviation Administration and other governmental regulations and actions, including with respect to government shutdowns and Air Traffic Control staffing shortages and inefficiencies, as well as the Company's ability to obtain any required governmental approvals, on the Company's business plans, results, and operations; (vi) the Company's dependence on The Boeing Company ("Boeing") and Boeing suppliers with respect to the Company's aircraft deliveries, fleet and capacity plans, operations, maintenance, strategies, and goals; (vii) the Company's dependence on other third parties, including with respect to technology, revenue management, distribution channels, operational reliability, fuel supply, maintenance, and the impact on the Company's operations and results of operations of any third-party delays or nonperformance; (viii) the impact of labor matters on the Company's business decisions, plans, strategies, and results; (ix) the Company's ability to obtain and maintain adequate infrastructure and equipment to support its operations and initiatives; (x) the Company's dependence on its workforce, including its ability to employ and retain sufficient numbers of qualified Employees with appropriate skills and expertise to effectively and efficiently maintain its operations and execute the Company's plans; (xi) the cost and effects of the actions of activist shareholders; and (xii) other factors, as described in the Company's filings with the Securities and Exchange Commission, including the detailed factors discussed under the heading "Risk Factors" in the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2025.

View original content to download multimedia:https://www.prnewswire.com/news-releases/southwest-airlines-launches-first-of-its-kind-us-airline-plugin-in-chatgpt-302900018.html

SOURCE Southwest Airlines Co.

Released October 6, 2026

ASEAN Records is proud to officially recognise Embrace Borneo (Miss Sarawak Tourism 2026) for achieving:

First Coral Reef Cleanup Programme Conducted by Contestants of a State-Level Beauty Pageant (17 Contestants; 3-Hour Programme, Depth of 3 – 10 Metres; Satang Island Kuching; 8 September 2026)

The recognition acknowledges a conservation initiative that brought 17 Miss Sarawak Tourism 2026 contestants to Satang Island, Kuching, where they completed a three-hour coral reef cleanup programme at depths ranging from 3 to 10 metres on 8 September 2026.

Conducted as part of the pageant’s wider conservation tourism activities, the programme connected tourism, environmental responsibility and youth participation, reinforcing the role tourism ambassadors can play in both promoting and protecting Sarawak’s natural heritage.

More Than a Pageant

Organised by Embrace Borneo Sdn Bhd, Miss Sarawak Tourism 2026 was developed as a platform that extends beyond the conventional pageant stage.

Under the theme “The Face of Sarawak Tourism,” the programme was developed as a Tourism Ambassador development platform, bringing together elements of tourism, culture, heritage, youth talent development, communication, creativity, and the promotion of Sarawak.

Its activities incorporate tourism, culture, heritage, community engagement and responsible tourism, giving contestants practical experiences connected to the destination they represent.

Conservation at Satang Island

The coral reef cleanup formed part of a conservation tourism initiative with the Sarawak West Coast Diving Club.

Beyond the underwater cleanup, participants were exposed to marine biodiversity, beach conservation and the importance of responsible tourism.

By taking the contestants from the pageant stage into a marine conservation environment, the programme provided a practical opportunity to understand that representing a destination also involves recognising the responsibility to help preserve it.

A Milestone Moment of Recognition

The ASEAN Records recognition was officially presented on 12 September 2026 during the Miss Sarawak Tourism 2026 Grand Final at the Riverside Majestic Hotel, Kuching.

The recognition was received by Ms. Joeyce Hii, Director of Miss Tourism Sarawak 2026, and witnessed by Guest of Honour YB Datuk Snowdan Lawan.

The presentation formed part of the Grand Final programme, which later culminated in the crowning of Ng Ka Sing as Miss Sarawak Tourism 2026, Jazlyn as Miss Sarawak Tourism Metropolitan 2026, and Angelyn as Miss Sarawak Tourism Global 2026.

The recognition marked an important milestone for the programme and its efforts to connect tourism representation with conservation, community involvement and environmental awareness.

Voices of Leadership

Reflecting on the purpose behind Miss Sarawak Tourism 2026, Ms. Joeyce Hii, Director of Miss Tourism Sarawak 2026, shared:

“Tourism is not only about beautiful destinations. It is also about our people, culture, heritage, stories and the experiences we share with the world.

“That is why we developed Miss Sarawak Tourism 2026 not simply as a competition, but as a platform to develop tourism ambassadors. We want our participants to have the confidence, knowledge, character and ability to represent Sarawak locally, nationally and internationally.

“The crown is not simply a symbol of victory. It carries the responsibility of representing Sarawak, our culture and our heritage, and sharing the beauty of Sarawak with the world. We hope this journey becomes the beginning of something greater for every participant.”

Her remarks reflect the wider purpose behind the Satang Island initiative, giving contestants an opportunity to experience first-hand the importance of protecting the natural environment they represent.

About Embrace Borneo and Miss Sarawak Tourism 2026

Embrace Borneo Sdn Bhd is the organiser of Miss Sarawak Tourism 2026, a tourism-focused platform centred on developing young tourism ambassadors who can represent Sarawak’s people, culture, heritage and natural environment.

Through tourism experiences, cultural activities, community engagement and conservation initiatives, Miss Sarawak Tourism aims to create impact beyond the pageant stage while encouraging participants to carry Sarawak’s stories and values to wider audiences.

ASEAN Records is proud to officially recognise HONOR for achieving:

Top-Selling Mid-Range Smartphone Series for Three Consecutive Years

(HONOR X9 Series; RM1,450–RM1,700 segment in Malaysia; peak share of 77% in February 2026, up from 56%; February 2023 – March 2026)

Spanning February 2023 to March 2026, the achievement reflects the sustained market performance of successive generations of the HONOR X9 Series within Malaysia’s competitive mid-range smartphone segment.

The recognition also highlights HONOR’s continued development of the series around evolving consumer priorities, particularly durability, battery performance, display technology and after-sales protection.

Three Consecutive Years of Mid-Range Market Performance

The HONOR X9 Series maintained its position as Malaysia’s No. 1 best-selling mid-range smartphone series for three consecutive years, according to HONOR.

The milestone reflects the sustained performance of successive generations within the series, beginning with the HONOR X9 in Malaysia in 2022 and continuing through subsequent generations including the HONOR X9a, X9b, X9c and X9d.

Across the certified period from February 2023 to March 2026, the series reached a peak market share of 77%, with the HONOR X9d contributing to the latest stage of the series’ market performance.

The achievement demonstrates the continued consumer demand that has supported the HONOR X9 Series across multiple product generations rather than through the performance of a single device.

Evolving Around Durability, Battery Life and Consumer Needs

HONOR attributes the continued evolution of the X9 Series to understanding the core requirements of consumers and translating those needs into each new generation.

This direction continues with the HONOR X9e Pro, which places particular emphasis on durability. The device is designed to withstand drops of up to 3 metres, carries an SGS 5-Star Drop Resistance in Harsh Conditions certification, and features IP66, IP68, IP69 and IP69K water and dust resistance. HONOR also states that the device supports water resistance at depths of up to 10 metres under specified controlled test conditions.

Battery performance represents another major upgrade. The HONOR X9e Pro features an 11,000mAh battery, complemented by 80W HONOR SuperCharge and 27W reverse wired charging, allowing the smartphone to provide power to compatible external devices.

The device also features an ultra-bright display capable of reaching 10,000 nits peak brightness, extending the series’ focus beyond physical resilience to visibility and everyday usability.

Extending Protection Beyond the Smartphone

HONOR’s strategy for the X9 Series also extends beyond hardware specifications into after-sales support.

Through HONOR Rakyat Care+, the HONOR X9e Pro comes with 730-day front and back crack protection and 730-day liquid damage protection, addressing common concerns surrounding accidental damage.

The protection programme complements the physical durability engineered into the smartphone, reflecting HONOR’s approach of combining stronger hardware with additional support throughout the ownership experience.

Together, these measures are designed to give consumers greater peace of mind when choosing and using their devices.

A Milestone Moment of Recognition

ASEAN Records recognition was officially presented on 24 September 2026 at Hyatt Regency Kuala Lumpur at KL Midtown.

The recognition was received on stage by Ethan Chen, CEO of HONOR Malaysia, representing HONOR and the team behind the sustained performance of the HONOR X9 Series in Malaysia.

Voices of Leadership

Reflecting on the achievement, Ethan Chen, CEO of HONOR Malaysia, shared:

“First, we continue to evolve based on consumers’ core needs. Second, we have made significant investments in after-sales protection, with coverage such as front-and-back drop protection and water damage protection. All of this is designed to give consumers greater peace of mind when making their purchase.

This achievement reflects the strong support Malaysian consumers have shown towards the HONOR X9 Series over three consecutive years. It motivates us to continue listening to consumers, strengthening both our products and after-sales protection, and developing technology that delivers greater confidence in everyday use.”

Continuing the X9 Series with the HONOR X9e Pro

Building on the achievement of the HONOR X9 Series, the HONOR X9e Pro introduces a new generation of upgrades focused on durability, battery endurance, display technology and consumer protection.

The smartphone is available in four colourways: Royal Purple, Reddish Brown, Dawn Gold and Midnight Black.

In Malaysia, the 256GB model is priced at RM1,899, while the 512GB model is priced at RM2,399.

During the pre-order period from 24 September to 8 October 2026, customers purchasing the HONOR X9e Pro can receive gifts and benefits valued at up to RM1,626, including an HONOR Pad X7, RM100 instant rebate, HONOR Rakyat Care+ and a one-year extended warranty, subject to the applicable campaign terms and availability.

The HONOR X9e Pro represents the next chapter for the series, carrying forward the consumer-focused approach that has shaped successive X9 generations in Malaysia.

About HONOR

HONOR is a global technology brand developing smart devices and connected experiences across smartphones, tablets, wearables and other consumer technology categories.

Through the HONOR X9 Series, the brand continues to develop smartphones around practical consumer priorities including durability, battery performance, display technology and everyday usability.

For more information, visit:

https://www.honor.com/my/