Irvine – November 03, 2026 -- MFour Data Research now collects 2.35 million unique AI conversations every 30 days, containing 10.1 million consumer-generated messages, after adding Google Gemini alongside ChatGPT on its U.S. mobile-app consumer panel.

MFour links each AI conversation to online and in-store behavior

Every conversation is tied to the same consumer's demographics, web browsing, app usage, GPS-verified store visits, purchases and survey responses. Brands can see what consumers do before and after asking AI for advice.

Gemini data is captured at the account level. It covers conversations in the Gemini app on any mobile device and in any desktop browser.

Brands can license the dataset or query it through the DANI analyst

Clients have two access routes: license the dataset of real human prompts and responses directly, or ask DANI, MFour's AI-powered analyst, to produce reports at the depth the research requires. DANI can run autonomously for hours across billions of signals and recommend next steps.

DANI can also survey the same consumers who contributed the data. That connects what they do with why they do it in a single workflow.

CEO says invisible AI conversations leave a gap in the buying decision

CEO Chris St. Hilaire said brands that cannot see these conversations are "missing a critical part of the buying decision." He said adding Gemini extends visibility beyond ChatGPT.

Opt-in panel of 14M+ consumers feeds nine data streams

All data comes from MFour's first-party panel, whose members opt in to share behavioral data across the path to purchase. Panelists are paid both for sharing data and for completing surveys.

The panel of more than 14 million consumers generates nine deterministic data streams tied to a single identity. Through MFour Studio, DANI provides on-demand analysis across 4 billion monthly buyer signals.