Irvine – November 03, 2026 -- MFour Data Research now collects 2.35 million unique AI conversations every 30 days, containing 10.1 million consumer-generated messages, after adding Google Gemini alongside ChatGPT on its U.S. mobile-app consumer panel.

MFour links each AI conversation to online and in-store behavior

Every conversation is tied to the same consumer's demographics, web browsing, app usage, GPS-verified store visits, purchases and survey responses. Brands can see what consumers do before and after asking AI for advice.

Irvine – October 16, 2026 -- MFour Data Research named Sean Miller Vice President, First-Party Data Engineering, with a mandate to bring its entire engineering stack in-house, from data collection through the company's own AI model. Miller reports to Chief Technology Officer Aaron Wepler.