Irvine – November 03, 2026 -- MFour Data Research now collects 2.35 million unique AI conversations every 30 days, containing 10.1 million consumer-generated messages, after adding Google Gemini alongside ChatGPT on its U.S. mobile-app consumer panel.

MFour links each AI conversation to online and in-store behavior

Every conversation is tied to the same consumer's demographics, web browsing, app usage, GPS-verified store visits, purchases and survey responses. Brands can see what consumers do before and after asking AI for advice.