Fürth – November 03, 2026 -- German discounter NORMA has been named Germany's "Preissieger" (price winner) for the sixth year in a row, scoring the maximum 100 points in a consumer survey run by FOCUS MONEY and DEUTSCHLAND TEST for 2026.

NORMA leads Netto and Lidl by a wide margin

Among food discounters, Netto follows NORMA with 90.3 points. Lidl comes in at 78.0 points. The award recognizes NORMA's price-performance ratio, meaning how much customers feel they get for their money.

The survey analyzed 73 million online mentions

The ranking rests on a survey by DEUTSCHLAND TEST and ServiceValue. It evaluated around 73 million online mentions covering 18,000 companies and brands. The study focused on two themes: price and overall impression.

NORMA relies on low prices, price cuts and promotions

According to NORMA, the company keeps prices low on a permanent basis. It also offers regular price reductions and promotional deals, and says it does so without compromising on quality. The range covers everyday groceries, organic products, and vegetarian and vegan alternatives.

The win fits the company's motto, "Mehr fürs Geld" ("more for your money"). NORMA is headquartered in Fürth and operates more than 1,500 stores in Germany, Austria, France and the Czech Republic.