Purchase, N.Y. – October 15, 2026 -- Pepsi cans now have their own gameday outfit: a miniature NFL puffer jacket sized for a 12-ounce can, designed to keep the soda cold and hands comfortable at the tailgate, in the stadium or at a home watch party.

The jackets come from the first collaboration between Pepsi and Off Season, the sports-fashion brand founded by Kristin Juszczyk and Emma Grede. Off Season shrank its viral NFL puffer to fit the can.

Purchase, N.Y. – September 18, 2026 -- Pepsi is marking the Buffalo Bills' first regular-season home game at the new Highmark Stadium with a free fan tailgate and thousands of limited-edition commemorative cans, the company announced.

The celebration lands on the Bills' season opener at their new venue

On September 17, Pepsi will host a free "Tailgating Deserves Pepsi" event outside Highmark Stadium, offering ice-cold Pepsi, gameday food from Wegmans, premium giveaways and a meet-and-greet with a Bills legend.

Purchase, N.Y. – September 14, 2026 -- Pepsi is offering fans a free 12-pack of Pepsi Zero Sugar through September 14 as it launches its 26th season of NFL partnership with a new ad campaign starring Pro Football Hall of Famer Jerome Bettis and Minnesota Vikings receiver Justin Jefferson.