New York – October 27, 2026 -- Science in Sport (SiS), the UK-made performance nutrition brand used by elite athletes, is now sold in Target stores nationwide and on Target's online store, giving US runners, cyclists and gym-goers a new way to buy its fueling, hydration and recovery products.

The Target launch is the centerpiece of SiS's US expansion. It follows the brand's ongoing collaboration with Nike and two new partnerships with American athletes: rising marathoner Charles Hicks and Dylan Scott, the world number one HYROXer.

Orem, Utah – October 19, 2026 -- Bucked Up, which the company calls the #1 pre-workout in the U.S., is now sold at Target for the first time, with 15 products in about 1,848 stores nationwide and on Target.com. Shoppers will find it in the sporting goods section, next to the gear.

Los Angeles – October 16, 2026 -- Two families shopping for baby supplies at Target have received a year's supply of wipes from Millie Moon, the luxury baby care brand, in a surprise delivered by dad and creator JC Caylen.

A Target baby aisle becomes the surprise location

JC walks into the baby aisle at Target and meets parents during their regular shopping trips. The first recipient is Adriana, who is shopping with her young daughter, Victoria. JC shares the surprise on behalf of Millie Moon.

Seal Beach, Calif. – October 16, 2026 -- Bala Enzyme Hydration + Recovery Turmeric Drink Mix is now on sale at Target.com, offering a zero-sugar hydration powder built around turmeric and plant-based enzymes. The stick packs come in Pineapple, Lime and Berry flavors.

The launch is a step in the brand's national retail expansion and follows its growing Amazon business.

Sacramento – October 06, 2026 -- Marianne's Regenerative Organic Certified® (ROC®) Avocado Oil and Organic Avocado Oil are rolling into more than 800 Target stores nationwide this fall, giving shoppers access to what the brand says is the only Seed Oil Free Certified® avocado oil currently on shelves.

Mill Valley, Calif. – September 13, 2026 -- Every Man Jack has launched a limited-edition Body Wash and Antiperspirant Deodorant collection co-created with NFL quarterback Baker Mayfield, available now exclusively at Target stores and Target.com.

Grand Rapids – September 13, 2026 -- Protein Pints is expanding its Protein Pops ice cream bars into Target this week and into all of Kroger's Family of Stores starting September 13, following a summer debut that sold through its initial online inventory in under eight hours.