Atlanta – October 13, 2026 -- The average transaction price (ATP) for a new vehicle in the United States rose for a fourth consecutive month in September to $50,562, $52 below the all-time record of $50,614 set in December 2025, according to Kelley Blue Book, a Cox Automotive brand.
The ATP climbed 0.9% from $50,089 in August. Year over year, it gained just 0.7%, well below the typical September increase of 2% to 4%.