Dallas – September 17, 2026 -- Topgolf is transforming Dooley Field at the University of Georgia's Sanford Stadium in Athens into a live golf and hospitality zone for six days, October 20-25, during the football team's bye week.

Up to 22 hitting bays will fill the West End Zone

Fans can take aim at interactive targets and compete for prizes on the field itself, marking the first time golf and on-field VIP access have combined during a bye week at the stadium.

Los Angeles – September 17, 2026 -- CardVault by Tom Brady will open its 18th nationwide location at Westfield Century City in Los Angeles on September 16, marking the company's third store in California.

Philadelphia – September 17, 2026 -- Urban Outfitters is launching UO Game Day 2026, a free three-city campus tour featuring live concerts, giveaways, and pop-up shops at the University of Arizona, University of Wisconsin-Madison, and Rutgers University this fall.

The tour, now in its third consecutive year, is sponsored by Nike, Levi's, and Converse, brands the retailer credits with shaping sneaker, denim, and sportswear culture on campus.

Washington, D.C. – September 17, 2026 -- Solidcore, the boutique strength-training chain known for its reformer-based classes, is launching a new heated, floor-based workout called solidcore ascend, giving members a second way to train within the same studio ecosystem.

Berlin – September 17, 2026 -- Global e-bike brand ENGWE has named Dutch football legend Robin van Persie as its new brand ambassador, timed to launch ahead of European Car-Free Day on September 22.

Rancho Santa Fe, Calif. – September 16, 2026 -- Dogs of all sizes are hitting the waves this year at Helen Woodward Animal Center's Surf Dog Surf-a-Thon, an event where canine surfing skills translate directly into rescue funding for orphan pets.

Warsaw – September 16, 2026 -- Nocpix has launched the ACE 2 Series, a new flagship lineup of thermal riflescopes that includes three models: the ACE 2 S60R, ACE 2 H50R and ACE 2 H35R.

Moab, Utah – September 16, 2026 -- The Mud Springs Trail System has officially opened in San Juan County near Moab, adding purpose-built mountain biking trails for youth racing, adaptive cyclists, families and riders of varying skill levels.

San Jose, Costa Rica -- September 11, 2026 -- Americas Cardroom's Online Super Series XL generated $7,216,985 in prize pools and drew 62,847 entries during its opening four days, not counting entries from tournament flights.

From Sept. 6-9, 93 tournaments ran, completing the numbered schedule through OSS XL #70. Thirty-three of those events exceeded their guarantees by a combined $217,170.

Los Angeles – September 16, 2026 -- Pacsun has launched a 32-piece women's NFL apparel collection in partnership with licensed sports brand The Wild Collective, with prices ranging from $45 to $90.

The collection is available now at select Pacsun stores and online, covering fans of eight teams: the Buffalo Bills, Dallas Cowboys, Kansas City Chiefs, Los Angeles Rams, Miami Dolphins, Philadelphia Eagles, Pittsburgh Steelers, and San Francisco 49ers.