KATY, Texas – November 03, 2026 -- Academy Sports + Outdoors is selling three men's holiday apparel styles inspired by Little Debbie snack cakes, with the general release set for November 7 and early access for rewards members starting now.

Three men's styles mark the first Magellan Outdoors and Little Debbie collaboration

The limited-time collaboration is the first between the two brands. It is part of the Magellan Outdoors Christmas Market collection, sold under Academy's exclusive Magellan Outdoors label. The three styles are:

Katy, Texas – October 21, 2026 -- Fitness racers in Tampa, Dallas, Nashville, Atlanta and Houston will find Academy Sports + Outdoors at their HYROX events, as the retailer becomes an Official Partner of HYROX North America in a multiyear deal that begins in 2026.

Katy, Texas – September 21, 2026 -- Academy Sports + Outdoors is running a monthlong "Brooks Month" promotion from September 21 through October 18, spotlighting the Brooks performance running brand across its stores and online.

Shoppers can choose from more than 50 Brooks footwear styles

The lineup includes popular models like the Glycerin 23, Ghost 18 and Adrenaline GTS 25, alongside new arrivals in footwear, apparel and accessories designed for runners at every level.

Katy, Texas – September 17, 2026 -- Academy Sports + Outdoors is running a five-week workwear sale from September 13 to October 17, offering weekly discounts on brands including Ariat, Wolverine, Skechers, Carhartt, Justin Boots and CAT, both in-store and on Academy.com.

Week one cuts $20 off select Ariat styles

The promotion runs September 13-19 on Ariat work and Western footwear. Academy's own Brazos work boot brand is discounted throughout all five weeks.