Seoul – October 7, 2026 -- South Korean healthcare brand PAINSTUDY Inc. has launched a new line of muscle and joint patches as part of a push to expand beyond online sales into offline retail and overseas markets.

Scottsdale, Ariz. – October 07, 2026 -- Bad Birdie launched its Winter 2026 Collection, called Class of Bad, on October 7, bringing varsity-inspired graphics and cold-weather performance gear to golf courses this season.

Collegiate styling anchors the new lineup

The collection builds on the brand's Fall Tailgate Edit, pairing a palette of bright teal, bold red and dark navy with new prints and silhouettes. The centerpiece is a new Collegiate Crewneck for men and women, made in Peru from 100% cotton French terry with a double-layer rib collar and rib cuffs.

Las Vegas – October 07, 2026 -- Lucky Energy debuted a complete brand overhaul at the NACS Show, swapping its old can design for a stark black-and-white look that will hit shelves at select retailers, Amazon, and luckyenergy.co starting in the fourth quarter of 2026.

The redesign, developed with creative agency Dayjob, keeps the brand's signature tape graphic but strips away color except for flavor-specific accents. The company says the minimalist approach makes the simple, zero-sugar, zero-calorie formula easier to understand at a glance.

Encino, Calif. – October 07, 2026 -- Nearly half of parents with children under age 2 say hands-free babywearing saves them at least one hour a day, according to a new survey commissioned by baby gear brand KeaBabies.

Chicago – October 06, 2026 -- DelNova, Inc. has introduced SECCO, a patent-pending aluminum-free deodorant developed by its new personal care division, DelNaturals, and backed by dermatologist Dr. Kathy Fields.

The product targets a specific gap in the market: natural deodorants that mask odor but fail to meaningfully reduce sweat. SECCO uses a proprietary, plant-sourced ingredient blend designed to inhibit perspiration at its source, without relying on aluminum or metal salts, the ingredients found in most conventional antiperspirants.

Los Angeles – October 06, 2026 -- A Los Angeles startup called OneStopSwap has signed up nearly 3,000 preregistered users ahead of a targeted mid-2027 U.S. launch for a marketplace that lets people buy, sell or directly swap used items in one place.

Pittsburgh – October 06, 2026 -- An inventor from Mt Vernon, N.Y., has designed a new cover for dish drying racks aimed at keeping dishes clean while they dry.

The cover blocks germs, bugs and small fingers from reaching dishes

Called the SANI COVER, the device fits over a standard dish rack and is designed to let air circulate so dishes can still dry properly. At the same time, it creates a barrier that keeps dust, insects and contaminants off clean dishware.

Nazareth, Pa. – October 06, 2026 -- C. F. Martin & Co. is adding two new instruments and a set of ukulele strings to its Martin O'ahu collection, a line inspired by the Hawaiian music craze of the 1920s and early '30s.

Seattle – October 06, 2026 -- REI Co-op and Japanese retailer BEAMS today launched the BEAMS x REI Co-op Expedition Parka, a limited-edition jacket based on an original 1986 design found in REI's archive. Only 500 units were made, and the parka goes on sale October 6 for $599 online and at select stores.

North Bethesda, Md. – October 06, 2026 -- JOOLA and DJ Steve Aoki have released a limited-edition collection of pickleball paddles and table tennis rackets inspired by Aoki's HiROQUEST storytelling universe, dropping exclusively at JOOLA.com.