Munich – November 03, 2026 -- Germans are the most likely in Europe to say that "cute" no longer just means "cute-looking." A new Sanrio-commissioned study finds that 50.8% of German respondents see the word's meaning shifting, the highest share of any of the five countries surveyed.

Los Angeles – – October 15, 2026 -- Fans heading to the F1 ACADEMY grand finale in Las Vegas can spend the weekend of Nov. 19 to Nov. 21 in a Hello Kitty-themed Fan Zone, with games, limited-edition merchandise and photo opportunities. Sanrio is bringing Hello Kitty and Friends back to the event, where 18 of the world's best female drivers will compete.

Jill Koch, Chief Brand Officer at Sanrio, Inc., said the partnership is about celebrating individuality, friendship and the confidence to pursue your dreams.

San Diego – September 10, 2026 -- Sony Electronics has unveiled a limited-edition collaboration with Sanrio's Hello Kitty, pairing select wireless headphones with exclusive carrying cases and tote bags available only through the Sony Store. Pre-orders open later this holiday season, though quantities are limited and availability varies by country and region.