MIAMI – October 28, 2026 -- A new survey of 2,000 adults in the United States and Canada finds that 81% miss the sense of wonder they had as kids more than the free time they had back then. Club Med, the all-inclusive resort operator, commissioned the study from Wakefield Research as the first edition of its Art of Free Time Report 2026.

Frankfurt – September 10, 2026 -- Club Med is rolling out a new global brand platform called "The Art of Free Time," set to launch worldwide on September 7, 2026. The campaign reframes free time as a modern luxury and updates the brand's founding motto, "Happiness Here and Now," for today's travelers.