By Editor , 18 September 2026
Study Challenges Fear-Based Sales Pitch, Finds 31% Recall Gain

Waltham, Mass. – September 18, 2026 -- Sales messages that tell B2B technology buyers they control a positive outcome hold attention 31% longer and produce 31% better recall than fear-based pitches, according to new neuroscience research from Allego, Inc. that challenges a nearly 50-year-old sales doctrine.

By Editor , 18 September 2026
UrVenue Opens Las Vegas HQ to Showcase Non-Gaming Revenue Tech

Las Vegas – September 18, 2026 -- UrVenue will open its new Las Vegas Strip headquarters on Sept. 30 to demonstrate technology aimed at driving non-gaming revenue for resort and casino operators, coinciding with an industry event expected to draw 25,000 gaming and hospitality executives to the city.

By Editor , 18 September 2026
SASE Market Hits $3.5B in Q2 as Branch Refresh Reshapes Growth

Redwood City, Calif. – September 18, 2026 -- The Secure Access Service Edge (SASE) market reached $3.5 billion in the second quarter of 2026, extending year-over-year growth above 20 percent for a fifth consecutive quarter, according to Dell'Oro Group.

By Editor , 18 September 2026
Kindred Hits 500,000 Nights Swapped as Home-Swap Model Scales

San Francisco – September 18, 2026 -- Kindred, the global home-swapping platform, has surpassed 500,000 nights swapped since launching in 2022, a threshold the company says confirms peer-to-peer home exchange has moved beyond niche travel behavior.

By Editor , 18 September 2026
Lightspeed Launches On Deck Tool to Auto-Fill Cancelled Tee Times

Montréal – September 18, 2026 -- Lightspeed Commerce Inc. (NYSE: LSPD) (TSX: LSPD) has launched On Deck, a new feature within its Lightspeed Golf booking platform that automatically matches golfers to newly available tee times freed up by cancellations or rescheduling.

By Editor , 18 September 2026
Treon Launches AI Engine to Automate Maintenance Decisions

Dallas – September 18, 2026 -- Treon Inc. unveiled Treon IQ, an industrial AI engine that diagnoses equipment issues and recommends maintenance actions automatically, eliminating manual dashboard analysis for plant operators.

By Editor , 18 September 2026
Kibar Americas Opens Aluminum Plant in Fairmont, W.Va.

Fairmont, W.Va. – September 18, 2026 -- Kibar Americas has begun production at a newly opened aluminum manufacturing facility in Fairmont, West Virginia, marking the Chicago-headquartered company's first domestic manufacturing footprint after acquiring the site earlier this year.

By Editor , 18 September 2026
Lindblad Buys Majority Stake in White Desert, Echo Charlie for $61M

New York – September 18, 2026 -- Lindblad Expeditions Holdings, Inc. (NASDAQ: LIND) has acquired a 60% majority stake in White Desert, the Antarctic luxury travel operator, and Echo Charlie, a new aviation adventure brand, for an aggregate cash purchase price of approximately $61 million, plus roughly $6 million for cash on the balance sheet, subject to customary working capital adjustments.

By Editor , 18 September 2026
SMARTLINEN's Ask Debbie Adds Voice AI in English, Spanish

Miami – September 18, 2026 -- SMARTLINEN® has upgraded Ask Debbie, described as the hospitality industry's first AI linen expert, to respond to spoken questions in real time in both English and Spanish. The update lets hotel and laundry staff query operational data by voice instead of navigating reports or software screens.

By Editor , 18 September 2026

San Antonio – September 17, 2026 -- Frost & Sullivan has named TrueFoundry the recipient of its 2026 Global Enterprise AI Control Plane Transformational Innovation Leadership Recognition, citing the company's unified platform for governing, securing, and scaling enterprise AI deployments.