United States – October 27, 2026 -- A data provider serving warranty brands argues that behavioral intent, not demographic profiles such as women aged 35–55 with household income above $100,000, should drive audience selection for home and auto protection plan direct mail.

Global – October 27, 2026 -- Path2Response is offering custom digital audiences built on purchase records tied to 273 million individuals, with no model development or onboarding fees and payment only through clients' regular media buys.

Online – October 27, 2026 -- Path2Response is pitching co-op data refreshed five times a week to nonprofits seeking to reactivate lapsed donors, arguing that internal RFM models cannot show whether inactive supporters are giving elsewhere.

United States – – October 27, 2026 -- Nonprofits are moving investment away from maximizing donor acquisition and toward maximizing donor lifetime value, according to a summary of seven macro-trends presented at The Bridge Conference.

United States – October 27, 2026 -- A Path2Response-modeled campaign for a global medical aid charity scored 293 on the Response Rate Index, nearly triple the campaign average of 100, according to three client case studies from the firm.

Health and advocacy nonprofits face rising acquisition costs when they scale prospecting beyond small batches. Conventional list rentals and basic donor exchanges produce diminishing returns, the case studies state. Path2Response instead builds lookalike audiences from daily donor data and multichannel transaction data.

Kotzebue – October 27, 2026 -- Akima took its shareholder talent outreach above the Arctic Circle in late February, meeting NANA shareholder students at the Kotzebue Middle High School career fair in -50s temperatures.

Akima sends shareholder programs director to the NANA Region hub

Mamie Karmun, Akima's director of shareholder programs, traveled to Kotzebue, the hub of the NANA Region. She was joined by an author of the source account. Their goal was to introduce students to career pathways at Akima and across the NANA portfolio of companies.

HERNDON, Va. – October 27, 2026 -- Akima, a federal contractor with 11,000 employees, has appointed Michael Teegardin as Vice President of Marketing & Communications, giving him enterprise-wide responsibility for brand, marketing and communications strategy.

Global – October 27, 2026 -- An Employee Net Promoter Score (eNPS) of +15 can conceal a shrinking pool of promoters, a growing block of detractors and a falling response rate, according to an Alteryx guide on employee engagement reporting for HR and employee experience (EX) teams.

Boston – October 24, 2026 -- Informa TechTarget (Nasdaq: TTGT) has launched Buyer Intelligence, an AI-enhanced solution that applies three new AI skills to person-level intent data drawn from approximately 58 million permissioned first-party audience members.

CEO Gary Nugent said AI-optimized go-to-market systems depend on input quality, noting that outcomes "will only be as strong as their inputs."

Online – October 23, 2026 -- Small PR agency Approach has built more than 80 custom AI agents for clients, and says the real figure is probably higher now, according to its leader Megan in a podcast interview with host Doug.