By Editor , 3 November 2026
Lead Image
Wear Your Snack Cake: Academy and Little Debbie Launch Holiday Apparel

KATY, Texas – November 03, 2026 -- Academy Sports + Outdoors is selling three men's holiday apparel styles inspired by Little Debbie snack cakes, with the general release set for November 7 and early access for rewards members starting now.

Three men's styles mark the first Magellan Outdoors and Little Debbie collaboration

The limited-time collaboration is the first between the two brands. It is part of the Magellan Outdoors Christmas Market collection, sold under Academy's exclusive Magellan Outdoors label. The three styles are:

By Editor , 28 October 2026

Houston – October 27, 2026 -- Houston-area patients with psoriasis, vitiligo or eczema can now get medically supervised, drug-free Narrowband UVB light therapy at Array Skin Therapy's new clinic at 11211 Katy Freeway, Suite 450, Houston, TX 77079.

By Editor , 22 October 2026
Lead Image
Academy Sports Teams Up With HYROX for Five-City Race Push

Katy, Texas – October 21, 2026 -- Fitness racers in Tampa, Dallas, Nashville, Atlanta and Houston will find Academy Sports + Outdoors at their HYROX events, as the retailer becomes an Official Partner of HYROX North America in a multiyear deal that begins in 2026.

By Editor , 2 October 2026
Lead Image
BrownDust2 and Beard Papa's Launch Halloween Cream Puff Collab

Cerritos, Calif. – October 02, 2026 -- NEOWIZ and Beard Papa's are launching a limited-time BrownDust2 collaboration on October 9, 2026, at participating Beard Papa's locations across the United States, running through November 9.

Two character-inspired cream puffs anchor the promotion

The Zenith Puff features seasonal pumpkin spice custard in a cinnamon-topped eclair, while the Wilhelmina Puff combines vanilla custard, white chocolate and vanilla Oreo cookie crumble eclair. Both are named after fan-favorite characters from the BrownDust2 game.

By Editor , 18 September 2026
Lead Image
Academy Sports Rolls Out 5 Weeks of Workwear Deals on Carhartt, CAT, Wolverine

Katy, Texas – September 17, 2026 -- Academy Sports + Outdoors is running a five-week workwear sale from September 13 to October 17, offering weekly discounts on brands including Ariat, Wolverine, Skechers, Carhartt, Justin Boots and CAT, both in-store and on Academy.com.

Week one cuts $20 off select Ariat styles

The promotion runs September 13-19 on Ariat work and Western footwear. Academy's own Brazos work boot brand is discounted throughout all five weeks.

By Editor , 10 September 2026
Lead Image
DeerRun Turns Solo Treadmills Into Team Sport at IFA Berlin

Berlin – – September 09, 2026 -- DeerRun is using IFA Berlin 2026 to show how home treadmills can double as social workout arenas, letting users race friends worldwide through its PitPat platform. The exhibit runs through September 8 at Messe Berlin, Hall 12, Booth 141.