Berlin – – September 10, 2026 -- Midea has unveiled VitaBreeze, a new home air conditioning system that lets users direct airflow to specific spots in a room via smartphone, with a global preview set for IFA 2026 and a European retail launch planned for early 2027.

The system maps rooms to control airflow direction

VitaBreeze uses what Midea calls AirGrid Intelligence, which creates a digital layout of a room so users can visually steer air currents from their phone -- toward a yoga mat, for instance, or away from a couch.

Berlin – September 10, 2026 -- Midea has launched the SpaceMaster Series built-in oven, a home appliance engineered to reach 350°C, a temperature typically reserved for professional pizzerias and far beyond the 250°C ceiling of most conventional ovens.

Berlin – September 10, 2026 -- Midea has launched a built-in oven from its SpaceMaster series that reaches 350°C, a temperature most home ovens cannot achieve, aiming to replicate professional pizzeria results in a domestic kitchen.

Berlin – September 09, 2026 -- Midea has launched a built-in oven from its SpaceMaster series that reaches 350°C, a temperature rarely found in household appliances and typically reserved for professional pizzerias.

Most home ovens cap out at 250°C, too low for authentic pizza crust

Standard ovens max out around 250°C, sufficient for a casserole but not for the bubbled, leopard-spotted crust that defines great pizza. Achieving that texture has traditionally required a backyard brick oven or a delivery order.

Berlin – September 09, 2026 -- Former FC Barcelona captain Carles Puyol appeared at Midea's booth at IFA 2026 in Berlin, marking a public milestone in the five-year partnership between Midea and FC Barcelona.

Puyol joined Lewis Fu, president of Midea International, to present a personalized FC Barcelona jersey before touring the area dedicated to the Midea SMART MASTER and FC Barcelona collaboration.

Berlin – September 09, 2026 -- The Internationale Funkausstellung Berlin (IFA), one of the world's largest consumer electronics trade shows, ran at Messe Berlin from September 4 to 8, 2026, and served as the stage for this year's Global Product Technology Innovation Awards (GPTIAwards).

Berlin – September 7, 2026 -- Midea used IFA 2026 to showcase a new lineup of AI-driven home appliances under its "Simply Ideal" vision, alongside a freshly announced five-year partnership with FC Barcelona.

Berlin – September 09, 2026 -- Midea used IFA 2026 to unveil a wave of AI-driven home appliances and confirm a five-year partnership with FC Barcelona, part of what the company calls its "Simply Ideal" vision.

Berlin -- September 7, 2026 -- Midea put its SMART MASTER platform front and center at IFA 2026, showcasing an AI-driven home ecosystem built around voice interaction and a prototype household robot.

The AI agent responds in under half a second

SMART MASTER's core AI agent supports 140 languages, recognizes voice commands from up to 8 meters away, and replies within 0.4 seconds. Voice control is built into major appliances and extends to in-vehicle systems and other connected devices.