Berlin – November 02, 2026 -- Almost 82% of surveyed trade fair visitors say fairs let them experience things that are not possible in the digital space in the same way, the highest agreement score in a new study by German trade fair association AUMA. The survey of 1,855 respondents is the first of its kind. It was launched because winning visitors for exhibition stands increasingly appears as a challenge in AUMA's annual exhibitor and organiser surveys.

Germany hosts more than 300 trade fairs a year, drawing around 13 million visitors.