CINCINNATI – October 31, 2026 -- Pure Romance will broadcast live for 24 straight hours on Wednesday, Nov. 4, offering shoppers discounts of up to 85% and a share of $24,000 in giveaways for National Sex Toy Day.

The company calls it the intimacy industry's first 24-hour live shopping experience. The broadcast mixes entertainment, sexual wellness education, expert conversations and product demonstrations, and viewers can shop in real time.