Mattoon – October 30, 2026 -- Starting Nov. 1, Rural King is replacing point-earning in its free Rural King Rewards program with members-only pricing, and 10 Hot Deals will be available at its stores nationwide.

Southeast Hot Deals pilot goes national

The Hot Deals program launched in September at participating stores in Florida, Alabama and Georgia. It gave members steep discounts on 10 everyday essentials, including pet food, livestock feed, household supplies and automotive products. Prices were at least 25% below normal market prices.