Hamburg – October 28, 2026 -- Shoppers hunting Black Friday deals can save up to 10 percent on gaming gear, audio products and smartwatches, but some categories cost more than in the month before. That is the result of a price analysis by comparison portal guenstiger.de of last year's Black Friday.

More than two-thirds of the items analyzed were cheaper on the sale day than in October. Across all categories, the average discount was 4 percent.