TORONTO – October 27, 2026 -- Tully Luxury Travel has appointed Steven Salm as Chief Executive Officer, and he has bought founder Mary Jean Tully's remaining shareholding, making him a co-owner of the business. Tully steps down as CEO after nearly four decades and stays on as Brand Ambassador.

Salm buys the founder's stake and joins Jacobs as co-owner

Salm now holds equity alongside Executive Chairman and majority shareholder Clive Jacobs. The source does not disclose the terms of the share purchase.