By Editor , 28 October 2026
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Korean Skincare Brand FULLY Lands in 580+ U.S. Sephora Stores

SEOUL – October 27, 2026 -- Korean vegan skincare brand FULLY is now sold at more than 580 Sephora stores across the U.S. and online, with six products available since August 20, 2026.

The rollout is part of the OLIVE YOUNG K-Beauty Edit at Sephora. OLIVE YOUNG, which the source describes as Korea's leading beauty and lifestyle retailer, curated the assortment to introduce Korean beauty brands to North American shoppers. For FULLY, it is the largest brick-and-mortar expansion in the U.S. so far.