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By Editor , 28 October 2026

Path2Response Targets Publisher Churn With 121-177 Response Indexes

Path2Response Targets Publisher Churn With 121-177 Response Indexes

Global – October 27, 2026 -- Path2Response says its Path2Acquisition direct mail models identify prospects with first-segment response indexes of 121 to 177, as publishers face a third straight year of declining acquisition rates.

Path2Acquisition