Global – October 27, 2026 -- Differentiated audience sourcing has indexed 10% to nearly 50% higher in response than legacy list mixes across direct mail acquisition campaigns, according to Chris McDonald, President and CRO of Path2Response.

United States – October 27, 2026 -- Path2Response bans generative AI from production modeling and decisioning, and its co-founder and CTO Michael Pelikan says competitors moving to a single generative AI model for data science put their clients at risk.

Global – October 27, 2026 -- Path2Response says its Path2Acquisition direct mail models identify prospects with first-segment response indexes of 121 to 177, as publishers face a third straight year of declining acquisition rates.

Global – October 27, 2026 -- Path2Response is offering custom digital audiences built on purchase records tied to 273 million individuals, with no model development or onboarding fees and payment only through clients' regular media buys.

Online – October 27, 2026 -- Path2Response is pitching co-op data refreshed five times a week to nonprofits seeking to reactivate lapsed donors, arguing that internal RFM models cannot show whether inactive supporters are giving elsewhere.

United States – October 27, 2026 -- A Path2Response-modeled campaign for a global medical aid charity scored 293 on the Response Rate Index, nearly triple the campaign average of 100, according to three client case studies from the firm.

Health and advocacy nonprofits face rising acquisition costs when they scale prospecting beyond small batches. Conventional list rentals and basic donor exchanges produce diminishing returns, the case studies state. Path2Response instead builds lookalike audiences from daily donor data and multichannel transaction data.