Global – October 27, 2026 -- Co-op advertising spending in the auto industry is rising as growing vehicle inventories push manufacturers to underwrite dealer marketing and move units off the lot.

Manufacturers fund more local dealer campaigns amid market share competition

Under co-op programs, manufacturers cover part of the cost of dealership campaigns across digital, print, TV, radio and events. Competition for local market share adds to the spending increase, according to the source.

Global – October 27, 2026 -- COOPABLE is offering a platform that handles co-op fund management for automotive dealers and manufacturers, who split advertising costs for new vehicles, special offers and financing options.