Global – October 27, 2026 -- COOPABLE is marketing OEM co-op advertising programs to automotive dealerships as a way to share campaign costs with manufacturers and run larger campaigns. The company has not disclosed funding levels, reimbursement rates or client numbers.

Global – October 27, 2026 -- Co-op advertising spending in the auto industry is rising as growing vehicle inventories push manufacturers to underwrite dealer marketing and move units off the lot.

Manufacturers fund more local dealer campaigns amid market share competition

Under co-op programs, manufacturers cover part of the cost of dealership campaigns across digital, print, TV, radio and events. Competition for local market share adds to the spending increase, according to the source.

United States – October 27, 2026 -- Auto manufacturers fund dealer advertising through three co-op structures: fixed funding, percentage-based reimbursement and match programs. Under a match program, a dealer that spends $1,000 on a digital ad campaign has that investment matched by the manufacturer, according to a dealer guide from COOPABLE.

Global – October 27, 2026 -- COOPABLE is offering a platform that handles co-op fund management for automotive dealers and manufacturers, who split advertising costs for new vehicles, special offers and financing options.

Global – October 27, 2026 -- Car dealerships can direct manufacturer-provided co-op marketing funds across seven spending categories, from digital advertising to website upgrades, according to marketing provider COOPABLE, which says many dealers still fail to use the money fully.

Digital channels and SEO take the first two slots

COOPABLE says dealers can use co-op funds for Google Ads, social media promotions and display advertising. These platforms allow targeting by demographics, interests and online behavior.

LEXINGTON – October 27, 2026 -- COOPABLE and Lotlinx have launched a partnership that lets all Lotlinx dealers apply eligible manufacturer co-op funds toward Lotlinx solutions, with COOPABLE handling the administrative workload. The arrangement went live on March 1, 2026.