Global – October 23, 2026 -- Pitcher is repositioning its sales enablement software as an AI-native platform, adding a no-code enterprise app builder called Pitcher Catalyst and an intelligent agent named PIA to its content tools.

Pitcher Catalyst lets teams build data-connected apps in natural language

Catalyst allows teams to create fully functional, data-connected applications inside the Pitcher platform using natural language rather than code. Pitcher markets it as an Enterprise AI App Builder.

Europe – October 23, 2026 -- Fujirebio Europe has replaced Showpad with Pitcher's sales enablement platform, citing deeper integration with Salesforce CRM and Microsoft SharePoint 365 as the reason for the switch.

Fujirebio Europe moves from Showpad after two years of mobile enablement

Fujirebio Europe took its first steps in mobile sales enablement with Showpad over a couple of years. It then moved to Pitcher to connect field content directly to its existing CRM and content management systems.

Global – October 23, 2026 -- Pitcher has built AI roleplay, recorded feedback and team-level readiness analytics into its sales coaching capabilities, giving sales leaders a single view of skill gaps across their reps.

Reps practice with Pitcher's Intelligent Agent and record sessions for review

Reps can roleplay customer conversations with Pitcher's Intelligent Agent (PIA). They can also record sessions and send them to a peer, coach or manager for additional feedback.

Global – October 23, 2026 -- Pitcher has launched Catalyst, an enterprise AI app builder that shortens custom sales application development from weeks to minutes, according to the company.