United States – – October 17, 2026 -- Seventy percent of Americans buy food or drinks from fast food restaurants at least once a month, and 30% do so weekly, according to YouGov's Best Bites 2026: U.S. restaurant brand rankings.

Younger, middle-income diners drive weekly fast food demand

Of weekly fast food diners, 51% are under 45 and 49% live in middle-income households. Value and discount menus are the biggest drivers of visits, followed by a clean dining environment.