New York – October 16, 2026 -- The Portuguese Cork Association (APCOR) is deploying complimentary cork-branded pedicabs at New York's leading wine events, starting October 18, as it expands its U.S. "Drink Responsibly. Choose a Bottle with a Natural Cork" campaign.

The campaign recasts the phrase traditionally tied to alcohol consumption as a message about quality, sustainability and closure selection. APCOR argues that natural cork is renewable, recyclable and essential to a zero-waste approach.