Los Angeles – October 16, 2026 -- Two families shopping for baby supplies at Target have received a year's supply of wipes from Millie Moon, the luxury baby care brand, in a surprise delivered by dad and creator JC Caylen.

A Target baby aisle becomes the surprise location

JC walks into the baby aisle at Target and meets parents during their regular shopping trips. The first recipient is Adriana, who is shopping with her young daughter, Victoria. JC shares the surprise on behalf of Millie Moon.