College Park – October 14, 2026 -- The University of Maryland's Robert H. Smith School of Business will launch a 30-credit, one-year Master of Science in Marketing (MSM) in fall 2027, built around generative and agentic AI.

Curriculum pairs marketing fundamentals with AI tools

The program targets early-career professionals. Coursework covers marketing and brand strategy, consumer insights, and account and client management, with an emphasis on AI applications. Students will also work with emerging customer engagement and campaign management platforms.