Talladega, Alabama – October 14, 2026 -- Eggs Up Grill, which describes itself as the largest and fastest-growing daytime restaurant franchise in the U.S., has tied its Alabama expansion push to NASCAR's Yellawood 500, with more than 200 restaurants open and in development.

The partnership covers race weekend at Talladega Superspeedway, October 23-25. The brand will appear on driver Cole Custer's No. 41 Haas Factory Team Chevrolet Camaro, sponsored by Sysco, during Sunday's premier race.