New York – September 23, 2026 -- Expert Consumers has named Needed the top pick in its 2026 review of prenatal vitamins with choline, citing a disclosed 200 mg dose delivered through both capsule and powder formats.

New York – September 23, 2026 -- Attack Shark has launched the MEGA B2, a gaming mouse that replaces traditional mechanical switches with TMR-based Magnetic Micro-Switches, letting players set actuation distances as fine as 0.1mm.

San Francisco – September 23, 2026 -- Janie and Jack has launched a 12-look fall capsule curated by British fashion journalist Louise Roe, blending English countryside style with the American childrenswear brand's classic aesthetic. The collection went live in the U.S. on September 14, 2026, and in the UK on September 22, 2026, arriving as the brand expands its UK footprint following its first London store opening in Chelsea.

New York – September 22, 2026 -- Thousands of costumed dogs and their owners will descend on the East Village on Saturday, October 17, 2026, for the 36th Annual Tompkins Square Halloween Dog Parade.

New York – September 22, 2026 -- Throo, the ride-hailing app that charges drivers a flat $1 per trip instead of a commission, has launched in Denver, its first market outside New York City, three months after debuting in June.

Riders can request a car in Denver using the same throo app, login, and saved payment method they already use in New York. More than 55,000 drivers have signed up to drive with throo in New York City since June.

New York – September 22, 2026 -- GOAT USA has launched a co-branded apparel collection with the New York Jets, pairing the Long Island streetwear label's tee and hoodie designs with Jets branding for fans heading to MetLife Stadium.

The collection debuted at the Jets' White Out game on September 20

The line is built to work from tailgate lots to stadium seats, according to the brand. It will become widely available in early October through Jetsshop.com, GOATUSA.com, GOAT USA's retail locations, and select retail partners.

New York – September 22, 2026 -- Lemonade has launched its pet insurance product in Kentucky, giving pet owners in the state access to customizable accident, illness, and preventative care coverage through the company's app.

New York – September 22, 2026 -- MET-Rx has entered the ready-to-drink protein category with the launch of its 44g High Protein Shake, now on shelves at Walmart, Walmart.com and Amazon for $3.47 per 14-ounce bottle.

The lineup comes in three flavors -- Strawberry Shortcake, Vanilla Milkshake and Chocolate Milkshake -- with each bottle containing 44 grams of protein, 6 grams of fiber, five key nutrients and up to 2,500 mg of electrolytes.

New York – September 22, 2026 -- GROWNSY's Smart Drawing Robot, a screen-free toy that teaches kids ages 3 to 8 to draw using 150 picture cards, has won a 2026 National Parenting Product Award (NAPPA).

The toy skips screens entirely and uses cards instead

Children scan one of 150 included picture cards, and the robot draws the image step by step using light guidance and voice prompts. Kids can then trace, color, or attempt the drawing themselves, practicing observation and hand-eye coordination. The device requires no app or Wi-Fi connection.

New York – September 22, 2026 -- Teenagers across Illinois, Indiana, Wisconsin and Iowa can now submit scripts for a 30-second TV public service announcement warning drivers about the dangers of speeding, with a top prize of $2,000.