Singapore – October 13, 2026 -- BIGO Ads, the advertising platform of JOYY Inc. (NASDAQ: JOYY), has made its SDK generally available through Google AdMob mediation as an in-app bidding partner, giving AdMob publishers access to its advertiser demand.

Five ad formats are supported at launch, with more planned

The integration covers app open, native, rewarded, banner and interstitial ads. BIGO Ads said further formats will follow.