West Des Moines – October 13, 2026 -- Criterion, the new name for Sammons Financial Group's wealth advisory holding company, launched with more than $27 billion in assets under management or advisement (AUM/AUA) across three national advisory firms.

The company groups Beacon Capital Management, NorthRock Partners and Wealthcare. Sammons Financial Group established the holding company as its expansion beyond core insurance and annuity business lines.