NEW YORK – October 12, 2026 -- Costco members can now buy Hohem's iSteady M7 AI tracking smartphone gimbal on Costco.com for $199.99, a member-only price that undercuts the $299 U.S. MSRP by $100.

The listing is Hohem's first entry into U.S. membership retail. Hohem CEO Chen Min said the company wants filming tools to be "accessible to more people," pointing to family moments, travel footage and content creation as target uses.