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By Editor , 31 October 2026

Rural King Overhauls Rewards: Points End, Member Deals Begin

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Mattoon – October 30, 2026 -- Starting Nov. 1, Rural King is replacing point-earning in its free Rural King Rewards program with members-only pricing, and 10 Hot Deals will be available at its stores nationwide.

Southeast Hot Deals pilot goes national

The Hot Deals program launched in September at participating stores in Florida, Alabama and Georgia. It gave members steep discounts on 10 everyday essentials, including pet food, livestock feed, household supplies and automotive products. Prices were at least 25% below normal market prices.

By Editor , 22 October 2026

Plaza Tire Service Opens in Mattoon With Same-Day Tire Installs

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Mattoon – October 21, 2026 -- Drivers in Central Illinois can now get new tires installed the same day at a Plaza Tire Service store that has opened at 1304 Fort Worth Way in Mattoon.

The new store sits minutes from Interstate 57

The location is near the city's primary retail corridor. It is meant to serve local residents, commuters and travelers across Coles County and the surrounding Central Illinois region. It also adds another option to Plaza Tire Service's existing network of stores.

By Editor , 13 October 2026

Rural King's Pet-O-Ween Offers $500 Prizes for Best Animal Costumes

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Mattoon – October 12, 2026 -- Rural King is inviting shoppers to dress up their dogs, cats and farm animals for Pet-O-Ween, a free in-store costume contest on Saturday, Oct. 24, from 10 a.m. to 2 p.m. at participating stores. Two grand prize winners will each receive a $500 Rural King gift card.

Two categories, judged starting at 1 p.m.

Entrants compete in either a Pet or a Livestock category. Rural King associates begin judging costumes at 1 p.m., and giveaways and special offers run throughout the day.

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