By Editor , 14 October 2026

Pets Are Steering Holiday Travel, and Many Owners Choose Driving Over Flying

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Pets Are Steering Holiday Travel, and Many Owners Choose Driving Over Flying

Camden, N.J. – October 13, 2026 -- Nearly three in four U.S. pet owners (73%) say they are more likely to take a road trip than fly so their pet can come along, according to a new Subaru survey.

Talker Research polled 2,000 U.S. adults who drive and own cats or dogs, on behalf of Subaru of America. The survey ran online from July 13 to July 17, 2026. Pets are shaping the holiday season: 68% say their animal will affect their travel plans this year, and 45% have turned down travel opportunities that could not accommodate their pet.

By Editor , 30 September 2026

63% of Consumers Would Let AI Pick Brands for a 20% Discount

63% of Consumers Would Let AI Pick Brands for a 20% Discount

Durham, N.C. – September 30, 2026 -- Sixty-three percent of U.S. adults said they would or might let an AI shopping assistant choose brands on their behalf if it consistently saved them 20% on purchases, according to a nationwide survey of 2,000 Americans conducted by Talker Research on behalf of payments platform Spreedly.

The findings arrive as AI shopping agents, including Meta's newly launched Muse, expand from product discovery into checkout, intensifying scrutiny over how much purchasing authority consumers will cede to automated systems.

Talker Research