CAMDEN, N.J. – October 30, 2026 -- The all-electric 2027 Subaru Trailseeker SUV, with up to 281 miles of range, is on sale now from $39,995 MSRP after TopGear.com named it Car of the Year in its 2027 U.S. Car Awards. Editors picked it from among new or significantly updated models from multiple automakers.

Camden, N.J. – – September 28, 2026 -- Subaru of America is rolling out SubieCrew, a new owner engagement program that will establish 50 local chapters across the U.S., giving Subaru drivers structured ways to meet up, volunteer and shape brand events in their own communities.

Camden, N.J. – September 28, 2026 -- Subaru of America unveiled two limited-production anniversary models, the 2027 WRX GD25 and 2027 BRZ ZC15, at Boxerfest 2026 in York, Pennsylvania, with only 350 and 300 units built respectively.

The names reference the chassis codes of each car's U.S. debut: the WRX arrived in 2002 on the "GD" platform, while the BRZ launched in 2012 on the "ZC" chassis.

Camden, N.J. – September 24, 2026 -- Subaru of America has announced the 2027 Impreza will start at $24,595 MSRP, a $2,000 drop from the outgoing model's entry price when it arrives at retailers late this year.

The automaker says the new pricing makes the Impreza the most affordable all-wheel-drive compact vehicle on sale in the U.S.