Mattoon – October 12, 2026 -- Rural King is inviting shoppers to dress up their dogs, cats and farm animals for Pet-O-Ween, a free in-store costume contest on Saturday, Oct. 24, from 10 a.m. to 2 p.m. at participating stores. Two grand prize winners will each receive a $500 Rural King gift card.

Two categories, judged starting at 1 p.m.

Entrants compete in either a Pet or a Livestock category. Rural King associates begin judging costumes at 1 p.m., and giveaways and special offers run throughout the day.

Washington – October 11, 2026 -- Soccer fans can buy a limited-edition, U.S. Soccer-licensed scarf where 100% of each purchase goes to RedRover, helping domestic violence survivors stay together with their pets. The Courageous & Comfy Soccer Scarf launched alongside Purina's Purple Leash Project appearance at the U.S. Women's National Team match against Spain at Audi Field.

St. Louis – September 20, 2026 -- Beggin' is adding three limited-edition, bacon-flavored Halloween dog treats to store shelves: Ghoulish Ghosts, Pupkin Bites with Bacon and Pumpkin, and Bat Bites. All three are available now while supplies last.

Each treat carries a seasonal shape and a bacon-forward recipe

Ghoulish Ghosts are soft, chewy, ghost-shaped treats made with real bacon. Pupkin Bites are pumpkin-shaped and combine real bacon with real pumpkin. Bat Bites are bite-sized and bat-shaped, also made with real bacon.