CAMDEN, N.J. – October 30, 2026 -- The all-electric 2027 Subaru Trailseeker SUV, with up to 281 miles of range, is on sale now from $39,995 MSRP after TopGear.com named it Car of the Year in its 2027 U.S. Car Awards. Editors picked it from among new or significantly updated models from multiple automakers.

Camden, N.J. – October 13, 2026 -- The all-electric 2027 Subaru Trailseeker, on sale now from $39,995 MSRP, has been named to the 2026 Wards 10 Best Engines & Propulsion Systems list in its first year on the market.

WardsAuto judges evaluated 26 powertrains this year, including returning winners and all-new or significantly updated cars, trucks and SUVs. Criteria included power, torque, refinement, efficiency and innovation. The judges praised the Trailseeker for smooth operation, range, available power and acceleration.

Camden, N.J. – October 13, 2026 -- Nearly three in four U.S. pet owners (73%) say they are more likely to take a road trip than fly so their pet can come along, according to a new Subaru survey.

Talker Research polled 2,000 U.S. adults who drive and own cats or dogs, on behalf of Subaru of America. The survey ran online from July 13 to July 17, 2026. Pets are shaping the holiday season: 68% say their animal will affect their travel plans this year, and 45% have turned down travel opportunities that could not accommodate their pet.

Camden, N.J. – – September 28, 2026 -- Subaru of America is rolling out SubieCrew, a new owner engagement program that will establish 50 local chapters across the U.S., giving Subaru drivers structured ways to meet up, volunteer and shape brand events in their own communities.

Camden, N.J. – September 28, 2026 -- Subaru of America unveiled two limited-production anniversary models, the 2027 WRX GD25 and 2027 BRZ ZC15, at Boxerfest 2026 in York, Pennsylvania, with only 350 and 300 units built respectively.

The names reference the chassis codes of each car's U.S. debut: the WRX arrived in 2002 on the "GD" platform, while the BRZ launched in 2012 on the "ZC" chassis.

Camden, N.J. – September 24, 2026 -- Subaru of America has announced the 2027 Impreza will start at $24,595 MSRP, a $2,000 drop from the outgoing model's entry price when it arrives at retailers late this year.

The automaker says the new pricing makes the Impreza the most affordable all-wheel-drive compact vehicle on sale in the U.S.

Camden, N.J. – September 19, 2026 -- Subaru of America has announced pricing for the 2027 Forester lineup, keeping the entry-level model at $29,995 MSRP, the same as the outgoing 2026 version, with vehicles arriving at dealers later this fall.

The 2027 Forester Hybrid also holds steady, starting at $34,730 MSRP. Nearly all trims carry over 2026 pricing unchanged.