Newport Beach – October 13, 2026 -- Pilates Addiction has sold more than 350 licenses across 27 states, with 40 studios open in 12 states and another 75 scheduled to launch through early 2027.

Franchisor shifts from license sales to studio openings

The brand is entering its largest wave of openings to date, just over a year into its national expansion. It is moving from rapid franchise sales to opening studios at scale, supported by systems that guide owners through real estate, training, pre-opening marketing and launch.