New York – October 27, 2026 -- Science in Sport (SiS), the UK-made performance nutrition brand used by elite athletes, is now sold in Target stores nationwide and on Target's online store, giving US runners, cyclists and gym-goers a new way to buy its fueling, hydration and recovery products.
The Target launch is the centerpiece of SiS's US expansion. It follows the brand's ongoing collaboration with Nike and two new partnerships with American athletes: rising marathoner Charles Hicks and Dylan Scott, the world number one HYROXer.