Dallas – – October 06, 2026 -- Southwest Airlines has launched a plugin inside ChatGPT that lets travelers search and shop for Southwest flights directly within the chatbot, marking the first phase of an AI-powered booking rollout built with OpenAI and Amazon Web Services.

Fort Lauderdale – September 28, 2026 -- Princess Cruises has become the first global cruise line to launch a native app inside ChatGPT, letting travelers search, compare and plan trips across its fleet using plain conversational language.