By Editor , 28 October 2026

Taco Bell's Live Más Scholarship Offers Up to $25,000, No GPA Needed

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Taco Bell's Live Más Scholarship Offers Up to $25,000, No GPA Needed

IRVINE, Calif. – October 27, 2026 -- Applications are open for the 12th annual Live Más Scholarship, with more than $13 million available for Taco Bell fans and Team Members ages 16 to 26. Individual awards are $5,000, $10,000 and $25,000, and the application deadline is January 5, 2027.

By Editor , 17 October 2026

YouGov: 70% of Americans Buy Fast Food Monthly; Taco Bell Leads Tacos

YouGov: 70% of Americans Buy Fast Food Monthly; Taco Bell Leads Tacos

United States – – October 17, 2026 -- Seventy percent of Americans buy food or drinks from fast food restaurants at least once a month, and 30% do so weekly, according to YouGov's Best Bites 2026: U.S. restaurant brand rankings.

Younger, middle-income diners drive weekly fast food demand

Of weekly fast food diners, 51% are under 45 and 49% live in middle-income households. Value and discount menus are the biggest drivers of visits, followed by a clean dining environment.

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