LONDON – November 02, 2026 -- EXPO 2027 Belgrade is courting tour operators at WTM London with a pitch built on more than four million expected visits over 93 days, as Serbia seeks to turn the first Specialised Expo in the Western Balkans into bookable travel products.

The exhibition runs from 15 May to 15 August 2027 and has confirmed more than 140 international participants. Organizers are asking travel partners to build dedicated visits, group packages and itineraries that combine Belgrade with other parts of Serbia in their 2027 portfolios.

Athens – October 30, 2026 -- Bilateral goods trade between Serbia and Greece reached €883.9 million in 2025, according to Serbia's Ministry of Internal and Foreign Trade. Organizers of EXPO 2027 Belgrade used that figure as the backdrop for a B2B networking event in Athens bringing together Greek and Serbian business and tourism representatives.

ATHENS – October 28, 2026 -- Greek and Serbian business leaders and tourism professionals meet at the InterContinental Athenaeum Athens on 29 October to build partnerships ahead of EXPO 2027 Belgrade, backed by €884 million in bilateral goods trade and roughly €1.27 billion in services trade in 2025.

Serbia's trade ministry reports €884 million in goods trade with Greece for 2025

According to Serbia's Ministry of Internal and Foreign Trade, bilateral trade in goods reached €884 million in 2025. Services trade totalled approximately €1.27 billion.

Belgrade – October 27, 2026 -- EXPO 2027 Belgrade expects more than 140 international participants and over four million visits, with the specialized exhibition opening on May 15, 2027, 200 days from now.

Seven exhibition halls are under construction in Surčin

Work on the seven exhibition halls at the Surčin site is progressing. Pavilion plots are scheduled for handover on December 1. Organizers are also preparing transport, security and visitor services.

BELGRADE – October 27, 2026 -- Specialised Expo 2027 Belgrade expects more than four million visits, over 140 international participants and 8,000 events when it opens on 15 May 2027, with 200 days left on the countdown.

Seven exhibition halls take shape at the Surčin site

Construction is progressing across seven exhibition halls at the Surčin exhibition site. Pavilion spaces are scheduled for handover by 1 December. Organisers are also preparing transport, security and visitor services.

Skopje – October 12, 2026 -- EXPO 2027 Belgrade is planning more than 50,000 business meetings, and organisers used a Skopje networking event with over 50 business and tourism representatives to recruit North Macedonian companies.

Visit Serbia roadshow stops in Skopje to build Expo partnerships

The "Visit Serbia B2B Networking" event was part of the international Visit Serbia roadshow. Participants explored partnerships tied to the Expo and joint tourism initiatives, including travel itineraries linking the two countries.

Skopje – October 06, 2026 -- Serbia recorded 82,047 tourist arrivals from North Macedonia between January and July 2026, up 22% year-on-year, as the two neighbors deepen commercial ties ahead of EXPO 2027 Belgrade.

Bratislava – September 21, 2026 -- EXPO 2027 Belgrade brought its "Visit Serbia" roadshow to Bratislava, convening Serbian and Slovak travel and business representatives to forge partnerships ahead of the Western Balkans' first Specialised Expo, scheduled for 15 May to 15 August 2027 under the theme "Play for Humanity: Sport and Music for All."

More than 135 countries confirm participation in Belgrade Expo

Organizers expect several million visits over the 93-day event, with over 135 countries having already confirmed participation.

Belgrade – – September 15, 2026 -- Former world No. 1 tennis player Jelena Janković has been appointed Global Ambassador of EXPO 2027 Belgrade, becoming the first Serbian public figure to join the event's international ambassador roster.

Belgrade – September 15, 2026 -- Former world No. 1 tennis player Jelena Janković has been appointed Global Ambassador for EXPO 2027 Belgrade, becoming the first Serbian figure to hold the role as organizers prepare to host an estimated four million domestic and international visitors.