Berlin – November 03, 2026 -- APOTHEKENTOUR closed its 2026 Germany season with a record 29,700 guests across twelve cities, and organizers are expanding to up to 50 partner companies for 2027.
The final stop in Karlsruhe's Gartenhalle drew more than 2,300 visitors. The event is powered by APOTHEKE ADHOC and PTA IN LOVE and brought together pharmacists, pharmacy technicians (PTA) and pharmacy clerks (PKA) with 45 partner companies.
Event engagement metrics show three-hour stays and 40% first-time visitors
Four Silent-Lab lounges hosted more than 1,900 talks over 24 event days. Average dwell time exceeded three hours per guest. Roughly 40% of attendees were first-time visitors.
Tom Bellartz, CEO of ELPATO Medien GmbH, said the 29,707 guests attend on their free weekends, stay for several hours and seek direct exchange with partner teams. He described the format as a space where pharmacy teams, brands and knowledge meet.
Hamburg opens the 2027 tour on February 13-14 at CCH
Hamburg was the 2026 location that drew the most pharmacy visitors. The 2027 season starts there at the CCH and runs through October.
Up to 50 companies are expected to join the 2027 tour. Four new locations are planned: Dresden, Freiburg, Heilbronn and Kassel. The tour will end for the first time in Berlin, at the former Tempelhof airport, on October 30-31.
Twelve provisional 2027 dates span February to October
- Feb. 13-14: Hamburg, CCH
- Feb. 27-28: Duisburg, Kraftzentrale
- March 6-7: Munich, Eisbach Studios
- April 3-4: Rostock, Hansemesse
- April 17-18: Heilbronn, Intersport Arena
- May 22-23: Cologne, Messe
- June 5-6: Mainz, Halle 45
- June 19-20: Kassel, Messe
- Sept. 18-19: Freiburg, Messe
- Oct. 16-17: Hanover, Eilenriedehalle
- Oct. 23-24: Dresden, Messe
- Oct. 30-31: Berlin, Flughafen Tempelhof
2026 partner roster includes Sandoz, STADA, ratiopharm and Orthomol
Other 2026 exhibitors included Bausch + Lomb, BD Rowa, CGM Lauer, Galderma, HALEON, Hartmann, Klosterfrau, Opella, P&G Health Germany, Reckitt and ZENTIVA. The tour has run since 2022. Registration for pharmacy professionals opens in the coming days.